Pricing Your Services: 21 Tips for More Profit
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About this ebook
How much should you charge for your services? Are you charging too much - or too little? How do you determine your prices? Should you offer sales? These and other questions are exploring in "Pricing Your Services: 21 Tips for More Profit." Whether you're a consultant, coach, writer, artist or service business owner, this book will help you think through your pricing strategy and establish competitive prices, a price range, and pricing policies for your business.
Jeanne Grunert
Jeanne Grunert is an award-winning writer, blogger, and marketing consultant. She is the author of The Majek Family Mysteries as well as other works of paranormal and supernatural fiction. Although originally from the Long Island and New York City areas, Jeanne currently lives and works on a 17-acre farm with her husband, John, and their menageries of pets.
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- Rating: 5 out of 5 stars5/5Easy to read. Basic concepts concisely explained in a about an hour read
Book preview
Pricing Your Services - Jeanne Grunert
Pricing Your Services: 21 Tips for More Profit
Copyright 2014 by Jeanne Grunert
Published by Grunert Family Holdings, Inc. DBA Seven Oaks Consulting
Cover Design by Melissa Alvarez at BookCovers.Us
Smashwords Edition
Smashwords Edition, License Notes
This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you're reading this book and did not purchase it, or it was not purchased for your enjoyment only, then please return to Smashwords.com or your favorite retailers and purchase your own copy. Thank you for respecting the hard work of this author.
Table of Contents
Pricing: The Endless Question
Tip #1: Know What Your Time Is Worth
Tip #2: Know What Your Competitors Are Charging
Tip #3: Know the Industry Standard Rate
Tip #4: The Psychology of Pricing
Tip #5: Know Your Demographic
Tip #6: Price for Value
Tip #7: Start Small
Tip #8: Create Bundles
Tip #9: Offer Value-Adds
Tip #10: Give to Receive
Tip #11: Trial Offers
Tip #12: But Don't Offer Sales
Tip #13: Create a Price Sheet
Tip #14: Use a Rate Calculator
Tip #15: Publish Your Prices
Tip #16: Don't Publish Your Prices
Tip #17: Quote High to Go Low
Tip #18: Avoid Perception of Low Cost
Tip #19: Track Your Time
Tip #20: Track Your Expenses
Tip #21: Think Rich
About the Author
The 21 Tips Book Series
Connect with Jeanne Grunert and Seven Oaks Consulting
Disclaimer
Effort has been made to ensure the information in this book is accurate and complete, however, the author and the publisher do not warrant the accuracy of the information within the book due to the rapidly changing nature of science, research, known and unknown facts and the Internet. The author and publisher do not hold any responsibility for errors, omissions or contrary interpretation of the subject matter herein. Individual results may vary. This book is presented solely for motivational and informational purposes only.
Pricing: The Endless Question
How much should I charge?
No one is buying my coaching package. Should I offer a discount?
I think my prices are too high.
I think my prices are too low.
Pricing...the endless question. I don't know how many meetings I've been in, how many conference calls, or how many discussions I've participated in surrounding pricing. Whether you're a new consultant, coach or service provider seeking guidance on setting basic pricing structures for your business, or you've been in business for a while yet have that sneaking suspicion you're undercharging for your services, setting prices for your services isn't an easy thing to do.
It's fraught with second-guessing: am I charging too much? Too little? And if you charge too little, you could be leaking money...money that could be going to your business' bottom line.
Pricing your time – which is really what it means to put