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    Advice for Realtors From Realtors
    Advice for Realtors From Realtors
    Advice for Realtors From Realtors
    Ebook142 pages3 hours

    Advice for Realtors From Realtors

    By Toby Welch

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    About this ebook

    Over one hundred Realtors and Brokers have given their input on all aspects of the real estate industry for this book. Learn from some of the best how to deal with a myriad of real estate topics. Subjects touched on include creating a catchy slogan, innovative marketing ideas, blogging, vehicle advertising, nightmare neighbours, staging the garage, the St. Joseph statue, open houses, selling houses with pets, real estate trade shows, house humping, online leads, previewing houses, having an assistant, niche selling, firing clients, door to door prospecting, independent versus franchise firms, keeping past clients loyal, reducing commission rates for loved ones, using road time wisely, mentors, how to succeed in real estate, balancing real estate and family, driving clients around, movies featuring Realtors, what to do when loved ones don’t use your services, and over a dozen other topics.

    LanguageEnglish
    PublisherToby Welch
    Release dateJun 1, 2011
    ISBN9781458156846
    Advice for Realtors From Realtors
    Author

    Toby Welch

    After living in a dozen countries and earning an accounting degree, Toby Welch followed her dream of becoming a writer. Since penning an article in 2003 on travelling to Saudi Arabia, Toby has published over 290 articles in magazines and newspapers and another 400+ pieces online. She is addicted to the rush of creating e-books and has published 74 of them under her own name and a pseudonym. Toby finds inspiration in jazz music, impressionist artwork, and jars of Nutella.Check out the full range of her work on her website at tobywelch.ca

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      Book preview

      Advice for Realtors From Realtors - Toby Welch

      Advice for Realtors From Realtors

      by Toby A. Welch

      Copyright 2014 Toby A. Welch

      Smashwords Edition, License Notes

      This e-book is licensed for your personal enjoyment only. This e-book may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please return to your favorite retailer and purchase your own copy. Thank you for respecting the hard work of this author.

      Advice for Realtors From Realtors

      Over one hundred Realtors and Brokers have given their input on all aspects of the real estate industry for this book. Learn from some of the best how to deal with a myriad of real estate topics. Subjects touched on include creating a catchy slogan, innovative marketing ideas, blogging, vehicle advertising, nightmare neighbours, staging the garage, the St. Joseph statue, open houses, selling houses with pets, real estate trade shows, house humping, online leads, previewing houses, having an assistant, niche selling, firing clients, door to door prospecting, independent versus franchise firms, keeping past clients loyal, reducing commission rates for loved ones, using road time wisely, mentors, how to succeed in real estate, balancing real estate and family, driving clients around, movies featuring Realtors, what to do when loved ones don’t use your services, and over a dozen other topics.

      Table of Contents:

      DEALING WITH CLIENTS

      Firing Clients From Hell – How to cut ties with nightmare clients.

      Keep Your Past Clients Loyal - Are you using your past clients as effectively as you could be?

      How to Deal With Difficult Clients – Some clients make their Realtor’s lives sheer hell.

      Beyond the Gift Basket - How to make an impact when thanking your clients.

      MARKETING AND ADVERTISING ISSUES

      Buy a House, Get a Glock! - Innovative marketing ideas are necessary to draw attention to a listing in tough real estate markets.

      Do You Have a Catchy Slogan? – You need the right slogan or tagline to capture people’s attention.

      To Blog or Not to Blog? – Is blogging is the newest marketing weapon available to Realtors?

      Moving Billboard - Should Realtors put their name, real estate affiliation, and contact information on their vehicle?

      REAL ESTATE AND DRIVING ISSUES

      Working on the Road – Realtors spend a lot of time in their vehicles; make the most of yours.

      Does Being a Realtor Mean You are a Chauffeur? - Should Realtors drive their clients around to showings or should clients drive themselves?

      CHALLENGES OF SELLING HOUSES

      Nightmare Neighbours Make Home Selling Challenging – A neighbour’s house can reflect negatively on the attempted sale of a home.

      Don't Forget to Stage the Garage - The perfect garage is a marriage of functionality and aesthetics.

      Sellers Seeking Divine Intervention – Can the St. Joseph statue help a home sell?

      Selling With Spot and Kitty – How to sell homes with pets underfoot.

      DEVELOPING AS A REALTOR

      Would You Benefit From Having a Mentor? – How mentors can help a Realtors career.

      Do You Need A Mid-Year Goal Review? - The majority of Realtors set goals and summertime is the perfect time to assess how you are progressing.

      PERSONAL SIDE OF REAL ESTATE

      Juggling Real Estate and Family - Balancing real estate and family life can be tough for Realtors.

      BUSINESS SIDE OF REAL ESTATE

      Do You Need a Helping Hand? – Would having an assistant allow you to close more deals?

      Slashing Prices for Loved Ones – Should you reduce your commission rates for friends and family?

      You’ve Got Mail – How to use e-mail more effectively.

      Get Back to Work - The holidays have come and gone; give yourself a kick in the behind to get back in the work groove.

      REAL ESTATE ADVICE

      Letter to Myself – What would you tell your younger self about how to succeed in the industry?

      Passed Over for Another - It’s bound to happen; a friend or family member will use someone else to buy or sell their house.

      Leave Last Year in Your Dust – How to have your best year ever in real estate.

      Why Real Estate Agents Fail - 75% of Realtors fail within the first five years; do what you can to avoid being one of them.

      CLIENT ACQUISITION

      Knock Knock; Door to Door Prospecting - Is going door to door to sell real estate an option for you?

      Online Leads – Burden or Gold Mine? – How to turn online leads into quality leads.

      SELLING REAL ESTATE

      Do You Need a Niche? – Would specializing in one area of real estate be advantageous for you?

      Kick Your Open House Up a Notch! – Make your next open house outstanding.

      Realtor Reconnaissance - Should Realtors preview houses before taking their clients to view them?

      REAL ESTATE FIRMS

      Size Does Matter - The scoop on working for an independent real estate firm.

      Team vs. Solo Realtors – Is it better to be a Realtor on your own or to be a member of a team?

      ISSUES IN REAL ESTATE TODAY

      House Humping - The latest trend in real estate?

      Real Estate Board Trade Shows – Good Idea?

      The Past 20 Years in Real Estate – A lot has changed in real estate over the past two decades.

      Best Things about Working in Real Estate in Canada Today – What Realtors love most about working in real estate.

      IMAGE OF REALTORS

      How to Present a Professional Image - A good first impression is essential in the real estate industry.

      Promoting the Public Image of Realtors - Real estate boards and associations are going all out to promote Realtors.

      JUST FOR FUN!

      Reeltor Flicks – Movies about real estate.

      DEALING WITH CLIENTS

      Firing Clients From Hell

      How to cut the ties with nightmare clients.

      If you stay in real estate long enough, chances are you’ll have to fire a client. Whether it’s a buyer who will never find the perfect house or the seller who refuses to list his home at a price point even remotely close to where it will sell, one day you will want to sever the relationship. Or maybe you’ll need to say sayonara due to a personality clash. Or your client is a real estate know-it-all and won’t listen to reason.

      As Ian Watt, a Vancouver Realtor with Sutton West Coast, shared on his blog, Today was an interesting day because I fired two clients. I kind of feel bad for doing so but the thing is, when you get to a certain level, you want to just work with the people you want to work with. An extra five or ten thousand dollars at the end of the year is not going to make or break my year. One guy had his place listed with another Realtor and it didn’t sell. I took over the listing and it didn’t sell. Halfway through the listing, he wanted to increase the price by ten per cent. If it didn’t sell at the lower price, why would a ten per cent INCREASE in the price make a difference? It’s not worth my time, energy, or my money to market this property anymore so I basically just said, Thank you very much. It’s time for you to find a new Realtor."

      Watt tells what happened with the buyer he fired the same day. The client I fired is stats oriented (and that’s great as some people are just that way.) Engineers, accountants, and such need a lot of information. I guess I’m not the right Realtor for them. Finding the right Realtor is like finding the right doctor, lawyer, or hairdresser. Anyone can do the job but you want to find the guy you have confidence in and you have the right fit for. To tell you the truth, I’m not a great fit for that guy so I referred him off to my mentor, the guy who trained me when I first got into the business. I can’t waste time with people that I don’t connect with or that don’t understand the way I do this business.

      It is vital for your sanity and reputation to get rid of a client before you start having fantasies about wrapping your hands around his throat and throttling him. How do you know when it is time? Here are a few telltale signs:

      You get worked up talking to the client.

      You know you will never be able to find a middle ground in your disagreements.

      Your client calls and you don’t pick up or, if you answer, you do it with a heavy heart.

      Your client does not do what you repeatedly ask of him.

      You can no longer make impartial decisions regarding your client.

      Lines of communication have broken down.

      Your client expects you to be ‘on call’ for him 24 hours a day and your relationship is exhausting.

      Your client is questioning your integrity or is lying to you.

      Your client is adamant you do something that goes against your moral code.

      Your client is driving you crazy and it’s taking a toll on your sanity.

      Breaking up is never pleasant but it is sometimes necessary. Go into the discussion rationally and professionally and without emotion. Keep the end goal in mind – to sever the relationship with the least amount of damage. Keep the accusations and profanity to a minimum. You can offer to refer the client to another Realtor you feel they may be better suited to work with. Before you part, wish the client good luck and leave the situation amicably even if you still want to throttle him. If the client doesn’t agree with you and wants to continue working together, stick with your decision no matter how much he tries to convince you otherwise. There’s a reason you are having this discussion to begin with!

      Although you’ll want to get out your frustrations, resist venting about the client to colleagues. Not only does it increase your risk of a slander or defamation lawsuit, it also makes you look bad.

      Watt has some thoughts on this topic, Our time as Realtors is very limited. We can’t be everywhere, with every client at every moment. It’s very important to understand that working with clients who are wasting your time are also taking away from the ability to work with less high-maintenance clients, those who are serious about putting pen to paper. We have to remember we can’t be all things to all people, and we can’t all be a perfect fit for every person - if that were the case we’d never see divorce in our society. I think when firing a client, you just have to be honest and explain that you (the Realtor) are not the right fit for the client and then refer them off to another Realtor. Furthermore, if there is strain on the client/Realtor relationship, this experience will result in just one sale, no repeat business, and no referrals.

      Watt continues, It may be a little bit cocky but when you get to a certain level, it’s nice to be able to pick and choose your clients just like they pick and choose their Realtor.

      Keep Your Past Clients Loyal

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