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    Sunshine, Blue Skies ... At Home with Wind and Solar Energy
    Sunshine, Blue Skies ... At Home with Wind and Solar Energy
    Sunshine, Blue Skies ... At Home with Wind and Solar Energy
    Ebook68 pages46 minutes

    Sunshine, Blue Skies ... At Home with Wind and Solar Energy

    By Bob Brothers

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    About this ebook

    "Sunshine, Blue Skies...At Home with Wind and Solar Energy" brings organization and perspective to the fragmented and rapidly evolving landscape of conventional and alternative energy sources. It looks at the range of energy technologies - fossil fuels, nuclear, hydroelectric, wind and solar - as they're used today, and at where they’re likely heading tomorrow.
    Focusing primarily on wind and solar energy, "Sunshine, Blue Skies..." approaches the alternative energy discussion mostly from the perspective of homeowners and small business owners who want to know more about the technologies, and the costs and benefits, and 'how to' of today's alternative energy options.

    A full chapter “Alternative Energy for Architects, Builders and Suppliers” is devoted to the issues that business owners, professionals and entrepreneurs must know to successfully enter and compete in the growing alternative energy marketplace.

    LanguageEnglish
    PublisherBob Brothers
    Release dateMar 31, 2011
    ISBN9781458157935
    Sunshine, Blue Skies ... At Home with Wind and Solar Energy
    Author

    Bob Brothers

    Bob Brothers, principal of the management consultancy Marketing Intelligence & Strategy Associates, is a creative, forward thinking marketing and business strategy professional. Bob earned deep, hands-on marketing research and business development expertise as an independent consultant and as a marketing research and new business development leader with global consumer and industrial products companies, Eastman Chemical and DuPont. He has achieved notable successes ... * Creating and executing new business and market development strategies, successfully introducing new products and entering new, untested markets. * Planning and executing complex marketing research programs, formulating valuable insights and recommendations, and collaborating with business leaders to implement results. * Leading high performance teams and building global marketing capabilities and marketing research competence Bob expertise centers around high performance and specialty materials, the industries that transform them, and the consumers who use them. Bob hold a BS in Chemical Engineering from University of Texas (Austin) and MS in Chemical and Petroleum Engineering from Kansas University. Bob’s global consulting practice, Marketing Intelligence & Strategy, is headquartered in Austin, Texas, where he lives and writes.

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      Book preview

      Sunshine, Blue Skies ... At Home with Wind and Solar Energy - Bob Brothers

      Sunshine, Blue Skies …

      At Home with Wind and Solar Energy

      By Bob Brothers

      Copyright Robert C Brothers 2011

      Smashwords Edition

      Smashwords Edition, License Notes: This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please return to Smashwords.com and purchase your own copy. Thank you for respecting the hard work of this author.

      Table of Contents

      Introduction

      Chapter 1 - Energy Fundamentals

      The essential facts about the energy sources of today: Oil, Coal, Natural Gas, Hydroelectric and Nuclear Power

      Chapter 2 - The ‘Nuts and Bolts’ of Wind Energy

      What you need to know about wind power, on scales both big and small

      Chapter 3 - The ‘Nuts and Bolts’ of Solar Energy

      Shining the light on solar energy

      Chapter 4 - Solar and Wind Energy for Home Owners

      What homeowners and business owners need to know before they buy into alternative energy

      Chapter 5 - Alternative Energy for Architects, Builders and Suppliers

      Capturing your share of the alternative energy pie

      Notes on Scope and Methodologies

      About the Author

      Introduction

      As I write this - in Spring 2011 - the price of gasoline just across the street has jumped to $3.59, Japan’s nuclear industry is literally melting down, the Saudi’s have invaded Bahrain (at the invitation of its Sunni king), Libya is tearing itself apart, the Canadians are digging up miles of prairie and soaking up giga-gallons of fresh pure water to mine for tar sands, and West Virginia mountains are being ‘disappeared’ to get at the coal underneath.

      Despite soaring (and, occasionally, plummeting) energy prices and the uncertain security of traditional fossil fuels energy sources, neither governments nor markets seem capable of engaging in serious discussions of our long term energy future. Likewise, the reality and significance of the environmental impacts of producing and using fossil fuels is a subject of violent emotion, deep controversy, and (too often) fuzziness of fact.

      I can’t predict (and don’t believe anyone who says they can) precisely what’s going to happen over the next few years in geo-politics, the energy economy, or the environment, but ….

      Energy supplies are going to be less, not more, reliable as population and economies grow and as the more cheaply accessible fossil fuel sources are ‘mined out.’

      Don’t look for a new era of cheap energy. However, if history’s any guide, energy prices are sure to yo-yo up and down under the competing influences of supply, demand, global business cycles, and energy market speculators.

      The public discussion of energy policies and technology seems often to devolve into unrealistically stark either - or propositions: traditional fossil fuels are an evil anachronism or the only workable option; renewable energy can save us tomorrow or it’s an idle daydream; global climate change is a hoax or it’s an immediate disaster.

      More and more, these realities and controversies are driving people, companies and institutions to look for alternatives - for ways to reduce their electricity, heating and cooling bills, and the economic black hole of the gas pump. These alternatives come in many forms - solar and wind, tidal and geothermal energy, renewable fuels and bio-diesel.

      Sorting reality from the hype of alternative energy (and equally, understanding the pro and con of a fossil fuel status quo) calls for a grasp of physics and engineering, business economics and architecture - along with a dash of psychology, pioneering spirit and geo-political crystal-balling. For example:

      Solar panels for your home

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