The Rocket Scientist’s Guide to Epic Content!
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About this ebook
The Rocket Scientist’s Guide to Epic Content” is your start to building highly converting sales and marketing campaigns. In this book, you’ll get the knowledge and tools you need to launch your business into the stratosphere.
The internet runs on content, but only the best content is considered “epic.” Epic content gets shared all over the web, turning up in places that you least expect it. Examples of epic content include excellent reference posts on a blog, a controversial article where you take a stand on an issue, or a funny picture that gets passed all over the web.
You’ll learn:
• How to decide what you’re going to say to the world
• Determine what your marketing goals are for your campaign
• Choose your content and how you’ll distribute it socially
• How to create an editorial calendar
• How to measure the success of your campaign
• How to repeat the process for continual improvement
With the framework presented in this book, you’ll have everything you need to brainstorm your content and implement your social media presence on the web.
Stuart Atkinson
Stuart Atkinson is an experienced IT consultant and technician with a passion for Search Engine Marketing (SEM), and Search Engine Optimization (SEO) focused on boosting business.Boosting business and driving the returns clients require is one of the most exciting challenges that face businesses today. Stuart finds nothing more exciting than meeting this challenge head on, and is happy to share experiences and information gained over a long career in IT through his blog.
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The Rocket Scientist’s Guide to Epic Content! - Stuart Atkinson
The Rocket Scientist’s Guide
to
Epic Content!
By
Stuart Atkinson
Copyright © 2013 by OPPE Limited
All rights reserved. This book or any portion thereof
may not be reproduced or used in any manner whatsoever without the express written permission of the publisher except for the use of brief quotations in a book review.
Printed in the United Kingdom
2013
OPPE Limited Publishing
The Grange
Holme Road
Matlock Bath
Derbyshire
www.theboomworks.com
Smashwords Edition, License Notes
Thank you for downloading this free ebook. You are welcome to share it with your friends. This book may be reproduced, copied and distributed for non-commercial purposes, provided the book remains in its complete original form. If you enjoyed this book, please return to Smashwords.com to discover other works by this author. Thank you for your support.
Table of Contents
Introduction
Step 1: Decide What You Want to Say
Step 2: Determine Your Goal
Step 3: Choose Your Reagents
Step 4: Choose Your Distribution Method
Step 5: Fire the Rocket
Step 6: Monitor the Results
Step 7: Adjust and Repeat
Conclusion
Appendix
Introduction
Welcome to the Rocket Scientist’s Guide to Epic Content!
Over the past 20 years, we’ve been asked a lot of questions about marketing and IT. The most common question among small business owners, entrepreneurs, and sales people is, How Can I Increase My Sales?
We believe that the way to increased sales, improved peace of mind, and a thriving community of raving fans for every small business is through the creation of marketing materials and marketing campaigns which are engaging, useful, and consistent with that business’ message. In a word: epic.
Epic marketing is designed to attract customers toward your business, propelling it toward the stars. When people share your content, sales rise. As sales rise, you are able to put more efforts into your marketing campaigns, sending you to the stars just that little bit faster.
The creation of this rocket fuel is not by