Freelance Writing For Every Occasion
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About this ebook
Freelance Writing For Every Occasion
This book covers all types of writing from standard hard copy advertising (including magazine ads to sales letters, sales brochure and operator’s manual) to today’s most important - Internet writing. It covers the various aspects of Search Engine Optimization (SEO) and how to use keywords and relevant copy to stay high in the rankings for maximum exposure and more product sales.
Internet Marketing is today’s hot button. This booklet talks about how to write “relevant” copy that will result in high SEO rankings. Getting ranked on page one of a generic search can make the difference in how many sales a company can generate. Copywriters who understand how Search Engines work and the importance of keywords and key phrases inserted into “relevant” copy will have the advantage over competitors.
Shirley J. Miller
~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~About Shirley J MillerAs a child, aptitude tests always suggested that Shirley Miller should go into writing. In actuality, she spent her career years in advertising and marketing for Fortune 500 companies, where most of her writing revolved around describing product attributes and persuading sales.She always dreamed of writing fiction books but never had the time. Upon early retirement, she decided to follow her dreams. You will love her simple and direct style while maintaining the mystique and action among characters from start to finish.Her work is mostly fiction, so be sure you check out The Chicago Series and the Maxine Hart Series. Ring of Deception is a book Shirley and her sister Betty dreamed up - while hiking, no less - follow-ups being considered.Shirley has also written how-to books on some of her favorite hobbies. Be sure to check out Beginning Golf for Ladies, Golf Tips Up & Over - For Intermediate Players, Freelance Writing, Owning a Silky Terrier which resulted from her love for the breed. Having owned eight Silky Terriers over her lifetime, she even hired a special dog trainer to come to her home twice a week to teach her how to train the dogs.Though she never wrote about it, she wants to Thank You for reading her books and following her writing adventures. Without you, none of this would be possible, So Thank You very much. And keep on reading. Find some of her other books on Amazon or Smashwords by checking the links below.Any reviews will certainly be appreciated. It always helps to understand more of what readers want to see, so she can speak more directly to you. To follow Shirley Miller, and be the first to learn of new releases, please check the ‘Follow Me’ Button on Amazon. For a full list of all her current works, check out these links:https://www.smashwords.com/profile/view/LastFlightOut1
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Book preview
Freelance Writing For Every Occasion - Shirley J. Miller
Chapter 1: Use An Outline to Make Writing a Snap
While there are many ways to simplify the writing process one of the easiest is to create an outline to follow. It doesn’t have to be a detailed 5-page outline that covers each and every point you intend to make. Even a simple outline will help you organize your thoughts and keep you on track.
An outline may even get you past that initial writer’s block that seems to hit so many of us from time to time. Here are some of the benefits.
Helps you organize your thoughts
Narrow your topic
Decide what to write
Makes sure you cover all the important aspects
By working with an outline first, you’ll find yourself brainstorming as new ideas and thoughts come into play. Don’t waste lots of time but do jot down everything you can think about the subject you are going to write about.
A simple written outline style works fine – although I find some people like to map
out their topics. Start with a circle in the middle of the page with your main idea. Then have lines going to the outside of a wheel to address each of your sub thoughts. Even sub thoughts can have spikes out from them with various ideas attached to them.
Once you have a good idea of what you want to say, try to narrow your topic to those points that are the most important. Ask yourself who you are writing to, what are you trying to say, what actions you want them to take (and when) and how will you get your points across.
Write your first draft keeping all this in mind as you cover each item in more detail. Settle first on the most important things you want the reader to take away from your writing. Because you’re writing your first draft put everything, including the preverbal kitchen sink, into the draft. It’s easier to cut superfluous material in the rewrite stage than it is to go back and try to correct missing topics.
The following pages will take you into more detail on the different writing assignments you’re likely to encounter. Read them chapter by chapter – or simple choose the topics that meet your requirements. Remember to always keep your target audience at the forefront.
Good luck to you in all your writing projects.
Chapter 2: Making Reading Content Easy
Computer eye strain is common with anyone who spends lots of time reading articles or researching online. Now with the advent of the Kindle, even books online can cause eye strain.
The glare of the computer screen itself can be a culprit but there are many other contributing factors that you, as the author, can control. People are more likely to finish reading your work rather than skipping over it, if you pay more attention to the overall look of your content. Here are a few tips: