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    Social media and marketing for architectural, engineering and construction companies What you really need to know to achieve profitable results
    Social media and marketing for architectural, engineering and construction companies What you really need to know to achieve profitable results
    Social media and marketing for architectural, engineering and construction companies What you really need to know to achieve profitable results
    Ebook70 pages1 hour

    Social media and marketing for architectural, engineering and construction companies What you really need to know to achieve profitable results

    By Mark Buckshon

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    About this ebook

    How can architectural, engineering and construction businesses profit from social media? Learn the do's and don'ts of Facebook, Twitter, LinkedIn, Google Plus and other services and what you can actually expect to achieve establishing and maintaining profitable client relationships. This book offers straightforward and practical ideas on how to put social media to work economically.

    LanguageEnglish
    PublisherMark Buckshon
    Release dateJul 27, 2012
    ISBN9780981081663
    Social media and marketing for architectural, engineering and construction companies What you really need to know to achieve profitable results

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      Book preview

      Social media and marketing for architectural, engineering and construction companies What you really need to know to achieve profitable results - Mark Buckshon

      Social Media and Marketing for Architectural, Engineering and Construction Companies

      What you really need to know to achieve profitable results

      By Mark Buckshon

      Smashwords Edition

      ISBN #978-0-9810816-6-3

      Copyright Asset Beam Publishing Ltd. 2012

      License Notes:

      This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please purchase your own copy. Thank you for respecting the hard work of this author.

      Also by Mark Buckshon

      Construction Marketing Ideas: Practical strategies and resources to attract and retain profitable clients for your architectural, engineering or construction business.

      See: http://constructionmarketingideas.com

      Table of Contents

      Part I

      Why social media? Your journey to construction marketing's future

      Keeping pace with social media: Updating this book

      When, where, why: How much time, money and energy should you spend

      What you can expect: Relating great expectations to your own circumstances

      Be first: Focus on your community rather than your self-interest

      Be good: Success in social media is what you share, not what you sell

      Part II

      Facebook and construction marketing: Strengths and challenges

      Twitter: Can you really discover business in 140 characters?

      LinkedIn: Business-to-business social media

      Google+: Is it worth your time?

      Blogging: How to be successful

      Video, mobile and social media

      Conclusion: How to put social media to work for your business

      Part I

      Why social media? Your journey to construction marketing's future

      Few business and marketing topics are receiving as much attention as social media. You would be a dinosaur not to have heard about Facebook, Twitter, LinkedIn, blogging and how these new tools, services and resources are permanently changing architectural, engineering and construction (AEC) marketing.

      Not for me, you may say. I've seen enough time wasted with employees playing games on Facebook and cannot figure out why anyone would want to 'tweet' about where they've gone for dinner.

      In response, imagine you are sharing a journey with me to Google's Mountain View campus. After a transcontinental flight, we join about 30 individuals (mostly from eastern Europe) on the last shuttle bus of the evening to the hotel near the Google campus.

      Google had singled us out, among about 300 people from around the world as Top Contributors on Google's help forums, for the all-expenses-paid visit. We are bound by a non-disclosure agreement not to discuss specific details. However, we will soon learn that social media is so important that Google is pouring hundreds of millions of dollars into the challenge. This is big business, indeed.

      The pace of change: New and old

      Fifteen years ago, you would not be able to Google anything, because Google didn't exist. Search engine optimization would mean nothing to you. Words like Facebook, Twitter and YouTube (let alone Pinterest) didn't exist.

      Today, unless you are living in a time-warp, you know that search engine ranking success is vital for your business. Social media has become a major pre-occupation among younger people. As well, it now links to search engine algorithms.

      Google and Facebook's rivalry has reached a level similar to the epic battles between Coke and Pepsi, or in our industry, McGraw-Hill and Reed. The biggest industry players, well capitalized and with enough money to pay for the brightest talent, are battling for massive international clout.

      So this stuff matters.

      You can lead in social media in your industry and community

      However, you certainly don't need to be at the leading edge of technology or Internet knowledge to understand and implement solid social media marketing. The AEC community has never been the most rapid to adapt new technologies. Remember that the Society for Marketing Professional Services (SMPS), http://www.smps.org which represents marketers at AEC firms throughout the U.S. and Canada, is only about four decades old. If you bother to pick up the current issue of your local Yellow Pages before throwing the tome into an unused closet

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