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    Marketing With Postcards: Top Ten Ways to Use Postcards to Promote Your Business
    Marketing With Postcards: Top Ten Ways to Use Postcards to Promote Your Business
    Marketing With Postcards: Top Ten Ways to Use Postcards to Promote Your Business
    Ebook31 pages32 minutes

    Marketing With Postcards: Top Ten Ways to Use Postcards to Promote Your Business

    By Marcia Yudkin

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    About this ebook

    Grow your business with postcards.

    You may have heard that low-cost postcards can help build your business, but do you know ten different business models you can use to make that happen?

    Some of the top ten business models for using postcards bring you quick cash, while others slowly and gradually make you a somebody - which indirectly pays off.

    Marketing With Postcards contains take-it-to-the-bank strategies, advice, case studies and tips on how to succeed with postcards in any economy, such as:

    * Which kinds of postcards work better than "Hello, I exist" ones

    * Why it's helpful to be able to turn postcard campaigns on and off as needed

    * A three-step postcard strategy that entices your best targets to visit your booth at a trade show

    * Three ways postcards can help convince VIPs to take your call

    * How to prevent misunderstandings about a postcard offer and motivate people to act at the same time

    * The five-step process of using postcards to gradually persuade someone to buy something expensive

    * Three ways to sell low-priced items cost-effectively via postcards

    * Five little-used techniques for bonding with customers by sending postcards

    * Which type of postcard effectively builds you a reputation

    * Seven powerful tactics for inspiring repeat business with postcards

    * How to know when your postcards have most likely arrived at prospects' homes or offices

    * Other magnetic ways to use postcards besides mailing them out

    The strategies work for small, medium-sized and large companies, entrepreneurial individuals and non-profit organizations. Implement just one new idea for using postcards from the dozens in this ebook, and you'll be on your way to an infusion of cash or profitable new business connections.

    Ready to enjoy radical results from the humble little postcard?

    "Marketing budgets are tight, and uncertainty about the place of social media marketing is high. This ebook reinforces the power that postcards have in generating leads, bonding with customers and many other profit-generating uses. When the clever tips and creative resources are put to immediate use, business owners will discover that postcards continue to be the most powerful, versatile, and cost-effective marketing tool." - Flora Morris Brown, Ph.D., Gift Basket Business World

    "Marcia's ebook includes 10 of the most practical, creative and
    easy-to-implement postcard strategies I've ever heard. With info on the secrets to determining your ROI and exactly who to target, this report is a no-brainer for everyone looking for the best ways to spread the word about their business!" - Julie Hood, InfoMarketingOnline.com

    "I always appreciate Marcia's to-the-point style. I can easily see how grassroots marketers, startups, marketing managers and media planners (just to name a few) would easily be able to create several different types of postcard campaigns after reading this report. This quick-read sparks a flood of ideas that will generate leads and keep the cash flowing." - Karon Thackston, Copywriter, Marketing Words

    "Marcia delivers here on 10 solid strategies. While some may think that a postcard campaign has to be big, with thousands of postcards being sent, some of the strategies are inexpensive and very easy to implement. It's a no-nonsense, no-fluff report, on target from beginning to end." - Michael Winicki, Author, Killer Techniques to Succeed with Newspaper, Magazine and Yellow Page Advertising

    "Marketing With Postcards is rich in solid data I've never seen before: what a campaign costs, how big the price discount should be on your special offer, where to get personalized cartoons for your postcard, and the list goes on. It tells you exactly how to do a mailing that will earn back your expenditure and way more. I wouldn't think of doing a postcard campaign (or indeed, any type of postal marketing) without rereading this fi

    LanguageEnglish
    PublisherMarcia Yudkin
    Release dateMay 24, 2012
    ISBN9781476032221
    Marketing With Postcards: Top Ten Ways to Use Postcards to Promote Your Business
    Author

    Marcia Yudkin

    Creative marketing expert Marcia Yudkin has an unparalleled ability to find the right words for a message, an unusual angle to get folks to pay attention, and the promotional strategy that pays off handsomely for her clients.Her 16 books include 6 Steps to Free Publicity, Persuading on Paper, Web Site Marketing Makeover, Meatier Marketing Copy and Freelance Writing for Magazines & Newspapers, a Book of the Month Club selection.Marcia’s articles have appeared in hundreds of magazines, including the New York Times Magazine, TWA Ambassador, USAir Magazine and Business 2.0. For eight years running, she served as an official site reviewer for the Webby Awards and has helped judge the Inc. Magazine Small Business Web Awards.She has been featured in Success Magazine, Entrepreneur, Home Office Computing, Working Woman, Women in Business, dozens of newspapers throughout the world and four times in the Sunday Boston Globe, as well as on National Public Radio.Her clients range from grizzled entrepreneurs to nervous newly self-employed professionals, from software publishers and ecommerce startups to media companies, associations and independent educational programs.Marcia Yudkin holds three Ivy League degrees, including a Ph.D. in the humanities.

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      Book preview

      Marketing With Postcards - Marcia Yudkin

      Marketing With Postcards:

      Top Ten Ways to Use Postcards to Promote Your Business

      by Marcia Yudkin

      Creative Ways

      P.O. Box 305

      Goshen MA 01032

      http://www.yudkin.com/postcardcourse.htm

      (413)582-4052

      Smashwords Edition

      Copyright 2011 Marcia Yudkin

      Smashwords Edition License Note

      All rights reserved. Please obtain written permission before reprinting, duplicating or distributing this ebook, in whole or in part.

      Introduction

      Because the postcard has too low a profile in today’s marketing landscape, this report gives it a boost.

      Postcards cut through the clutter.

      Postcards reach those you want to reach.

      Postcards creatively get your message across.

      Postcards deliver return on investment.

      As you’ll see, there is not only one way to use postcards intelligently and strategically. Indeed, some of the methods described in these pages are downright surprising.

      Any profitable postcard campaign starts not with a clever image or turn of phrase but with sound strategy. That’s why a report on using postcards for results doesn’t have a single illustration. I want to make sure you build your postcard campaigns on a solid foundation.

      These mighty little message senders are so versatile. In fact, they’re my favorite marketing tool!

      Marcia Yudkin

      http://www.yudkin.com/postcardcourse.htm

      Contents

      Introduction

      Postcard Marketing Model #1: Generate Leads

      Postcard Marketing Model #2: Trigger Immediate Cash Flow With Special Offers

      Postcard Marketing Model #3: To Sell a High-Priced Item, Start a Multi-Step Marketing Sequence

      Postcard Marketing Model #4: To Sell a Low-Priced Item, Influence Big Shots

      Postcard Marketing Model #5: Bond With Customers

      Postcard Marketing Model #6: Get VIPs to Take Your Call

      Postcard Marketing Model #7: Spark Trade Booth Visits

      Postcard Marketing Model #8: Increase Web Site Traffic

      Postcard Marketing Model #9: Build a Reputation in an Industry

      Postcard Marketing Model #10: Inspire Repeat Business

      Learn More About Postcard Marketing

      Postcard Marketing Model #1: Generate Leads

      Whether you sell leadership training or ping-pong tables, health care plans or lawn mower gizmos, you need a constant flow of potential customers – likely ones –

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