Mining the Gold from LinkedIn
By Kim Deas
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About this ebook
Mining the Gold From LinkedIn continues where The Prospector's Guide to Social Media Marketing left off. If you have determined that LinkedIn should be a part of your company's social media marketing, this book is the next step to running a successful LinkedIn social media marketing presence
It takes an in depth, step by step approach to setting up and maintaining a business presence on Facebook. Full of easy to read, easy to follow instruction, including worksheets to help organize LinkedIn workflow, handle prospects and measure results for LinkedIn marketing.
Starting with features of LinkedIn, it presents a marketing plan tailored specifically to those features and follows through setting up your LinkedIn account, defining keywords, determining your LinkedIn target market, and continues through daily tasks and measuring results.
Geared strictly to business, this book gives many examples of how to handle the often confusing LinkedIn landscape and avoiding common errors that can cost time, lost customers and money. Clear, concise step-by-step instruction with illustrated examples and up to date data graphs make this the one book you need to start Mining the Gold From LinkedIn.
Kim Deas
Kimberly Dubbeld-Deas is a marketing expert with over a decade of experience spanning 20 countries. As a home based business owner, she developed large distribution teams earning over $1M of income in less than 3 years. She now runs four small businesses including a Marketing company that coaches small businesses on marketing techniques, including social media marketing. Her marketing savvy and creative methods make her highly sought after by small business owners. Kimberly is a loving wife and mother who enjoys ballroom dancing and spending time by the ocean when she is not working.
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Mining the Gold from LinkedIn - Kim Deas
Mining the Gold from LinkedIn
Kimberly Dubbeld-Deas
Mining the Gold from LinkedIn
Copyright © 2011
Smashwords Edition License Notes
This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each person you share it with. If you're reading this book and did not purchase it, or it was not purchased for your use only, then you should return to Smashwords.com and purchase your own copy. Thank you for respecting the author's work.
Disclaimer
The information contained in this guide is for informational purposes only.
We are not lawyers or accountants. Any legal or financial advice that we give is our opinion based on our own experience. You should always seek the advice of a professional before acting on something that we have published or recommended.
Please know that there are some links contained in this course that we may benefit from financially. The material in this course may include information, products or services by third parties. Third Party Materials comprise of the products and opinions expressed by their owners. As such, we do not assume responsibility or liability for any Third Party material or opinions.
The publication of such Third Party Materials does not constitute our guarantee of any information, instruction, opinion, products or services contained within the Third Party Material. Because there are several links to third party content, we cannot guarantee that all links will work (forever). Please accept our apology in advance if you find a broken link.
The use of recommended Third Party Material does not guarantee any success and or earnings related to you or your business. Publication of such Third Party Material is simply a recommendation and an expression of our own opinion of that material.
All trademarks and registered trademarks appearing in this guide are the property of their respective owners. Users of this course are advised to do their own due diligence when it comes to making business decisions and all information, products, services that have been provided should be independently verified by your own qualified professionals.
By reading this course, you agree that we are not responsible for the success or failure of your business decisions relating to any information presented in this course.
Because of the rate at which information is being developed, we reserve the right to alter and update our opinion based on the new conditions. Although, we have made every attempt to verify the information provided in this course, we apologize for any errors, inaccuracies or omission made within this course or any of the Third parties we have mentioned. Any slights of people or organizations are unintentional.
Since this marketing course is a culmination of years of experience and countless hours of research and testing, we just want to remind you it is copyrighted and no part of this publication shall be reproduced, transmitted, or sold in whole or in part in any form, without the prior written consent of the authors. We are happy to authorize reprint of parts of this work, just ask.
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Table of Contents
Preface
Introduction
Features of LinkedIn
LinkedIn No-no's
Marketing Plan
Strategy Variations
Step 1: Determine Niche Market / Target Market/USP
Step 2: Defining Your Keywords
Step 3: Setting Up a Social Media Calendar
Step 4: Setting Up Your LinkedIn Account
Step 5: Build Your Network (Inviting and Accepting Invitations)
Step 6: Joining Groups
Step 7: Setting Up Your Own Group
Step 8: LinkedIn Ads
Step 9: Recommendations (Giving and Receiving)
Step 10: Group Posts
Step 11: Answering Questions
Step 12: Posting Your Status
Step 13: Review Results
Extra: Adding Social Media Links to Your Email
Keywords Worksheet
Niche Market Worksheet
ROI Worksheet
Social Media Calendar Worksheet
Target Market Worksheet
USP Worksheet
About the Author