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You've only got 4 Minutes
Por Richard Mulvey
Longitud:
50 página
51 minutos
Descripción
Some years ago I became fascinated with first impressions. I had a colleague at the time that instinctively left a good impression wherever he went. He was not a top class performer and I was always amazed that his customers would often defend his mistakes even though they were suffering from them.
I decided then that I needed to know more about first impressions. I wanted to know why they were not only important in the short term, but also leave a lasting image that is extremely difficult to change. Why is it that when the impression is finally changed, the person will feel cheated that their first impression was incorrect? Even years later I have known people fight to defend that first impression as a matter of principle, anything less being a reflection on their ability to judge a character.
I then came across the statistic that 90% of people’s opinion of you is formulated in the first four minutes of meeting you and the content of this book started to take shape. Surely, I argued, if it only takes four minutes to form a lasting impression, it must be possible to take control of those first four minutes and leave in the mind of the person you are meeting whatever impression you would like to create.
So what happens in those first four minutes that makes them so important?
Put in its simplest terms we have to categorize people when we meet them in order to know how to react. Ten thousand years ago the categories might simply have been enemy or friend. Should I attack or embrace? The answer to that question however had to be instant to avoid a catastrophe and our ability to answer the question accurately has contributed to the development of our species.
Our society and therefore our categories have become more complex, but the need to make instant judgments has stayed with us.
This ebook attempts to explain the process of creating just the right impression and will help you control the impression you create.
Sobre el autor
Richard Mulvey is South Africa’s leading Seminar Speaker and over the last 17 years has inspired and motivated over 150,000 business people throughout Europe, Asia and Africa. Richard’s impressive client list includes most of South Africa’s leading Corporate Companies.Richard is the past President of the Professional Speakers’ Association of Southern Africa and a member of the Global Speakers Federation. Richard is a prolific writer and has published 17 books, as well as over 50 DVDs, CDs and MP3s all available world wide.Apart from a successful corporate career Richard has also worked for the Queen in Buckingham Palace, written and marketed a multi-restaurant accounting package called “Trade Inn”. Traveled overland from London to South Africa and back again and recently climbed Kilimanjaro to raise R70,000 for Reach for a Dream.Richard’s passion is moving minds and creating understanding where there was just confusion.
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You've only got 4 Minutes - Richard Mulvey
You’ve only got 4 Minutes
Richard Mulvey
Published by Richard Mulvey at Smashwords
Copyright 2011 Richard Mulvey
Smashwords Edition, License Notes
This ebook is licensed for your personal enjoyment only. This ebook may not be resold or given away to other people. If you like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please return to Smashwords.com and purchase your own copy. Thank you for respecting the hard work of the author.
Table of Contents
Prologue
Introduction
Rule 1 – Know what you want to be
Rule 2 – Look what you want to be
Rule 3 – Act what you want to be
Rule 4 – Take Control
Rule 5 – Be what you want to be
Finally
About the Author
Prologue
Some years ago I became fascinated with first impressions. I had a colleague at the time that instinctively left a good impression wherever he went. He was not a top class performer and I was always amazed that his customers would often defend his mistakes even though they were suffering from them.
I decided then that I needed to know more about first impressions. I wanted to know why they were not only important in the short term, but also leave a lasting image that is extremely difficult to change. Why is it that when the impression is finally changed, the person will feel cheated that their first impression was incorrect? Even years later I have known people fight to defend that first impression as a matter of principle, anything less being a reflection on their ability to judge a character.
I then came across the statistic that 90% of people’s opinion of you is formulated in the first four minutes of meeting you and the content of this book started to take shape. Surely, I argued, if it only takes four minutes to form a lasting impression, it must be possible to take control of those first four minutes and leave in the mind of the person you are meeting whatever impression you would like to create.
So what happens in those first four minutes that makes them so important?
Put in its simplest terms we have to categorize people when we meet them in order to know how to react. Ten thousand years ago the categories might simply have been enemy or friend. Should I attack or embrace? The answer to that question however had to be instant to avoid a catastrophe and our ability to answer the question accurately has contributed to the development of our species.
Our society and therefore our categories have become more complex, but the need to make instant judgments has stayed with us.
Our impression of anybody is gleaned from a number of different sources but is in essence the information that we absorb from our senses, (seeing, hearing smelling, etc.) compared with the information we have stored from our past experiences and what we have learned from other people.
Over the past three years I have been presenting You’ve only got 4 minutes
to a variety of audiences at company conferences, seminars and meetings and I am indebted to the many serious and searching questions that have contributed to the final version of this book.
Enjoy!
Introduction
You don't get a second chance to make a first impression.
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