Corporate Canaries: Avoid Business Disasters with a Coal Miner's Secrets
By Gary Sutton
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About this ebook
In today's tumultuous business environment, managers want guidance in the form of a timely theme, a unique and memorable metaphor, and outside-the-box thinking. That's precisely what Corporate Canaries delivers. The book features five core chapters revealing five common business hazards, and each lesson is accompanied by a story based on the author's grandfather's work in the coal industry, as well as an applicable "canary warning" for each theme.
Gary Sutton
Gary Sutton is a vice president for a leading financial services company. He has built and led high-performing business intelligence and analytics organizations across multiple verticals, where R was the preferred programming language for predictive modeling, statistical analyses, and other quantitative insights. Gary earned his undergraduate degree from the University of Southern California, a Masters from George Washington University, and a second Masters in Data Science, from Northwestern University.
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Corporate Canaries - Gary Sutton
PRAISE FOR
CORPORATE Canaries
If managers could read only one book, this should be it.
—Bob Bartley
Editor, Wall Street Journal
Pulitzer Prize Winner
Presidential Medal of Freedom
What a read! I was gripped for two hours, reliving every mistake I ever made in business.
—Jean Farinelli
Chairwoman, Creamer Dickson Basford
COO, Zagat Survey
If managers hear these ‘canary chirps,’ we won’t suffer any more Enron or Tyco debacles.
—John Schaefer
Former CEO and Staff Assistant to the President of the
United States
These secrets work for small business too!
—Janet Meaker
Owner, ProMarketing Associates
Winning takes defense and offense. Too many business books only talk about offense. Gary Sutton solved that with these lessons.
—Craig McCaw
Pioneer to the mobile phone industry, multi-billionaire
"The trick through business ups and downs is maintaining morale and acting rationally. Corporate Canaries shows how."
—Martha Demski
Vice President and CFO, Vical, Retired
I’ve known Gary Sutton since he was a wee PR guy chasing a hot air balloon across the country. There was nothing, other than his sense of humor and a tendency to see the world a bit more keenly than the rest of us, that suggested he would enjoy such a varied, successful career as a turnaround CEO. But we didn’t know about his Grandpa Sutton and the business lessons learned in the depths of the coal mines. Grandpa Sutton would be proud of his grandson’s ability to translate the ‘canary’ wisdoms into a successful career and share those secrets.
—John Norris
Chairman, Lennox Industries
Riveting stories with plain talk . . . solid advice on how to strengthen your company from a guy who’s been there a dozen times.
—Mary Curran
Vice President, Union Bank
The ultimate book on business has been written and cleverly packaged. Gary Sutton is straightforward and to the point. He gives advice we can use immediately in a memorable fashion. These ‘canary’ lessons are seen in many companies. Gary helps us recognize and act on them, instead of relearning each time. Leave copies around your office, and see what happens.
—Giles Bateman
Cofounder, Price Club, now Costco
Former Chairman, CompUSA
(and serial survivor of multiple company crashes)
There were moments when I forgot a ‘canary,’ and it cost me each time. Sutton’s book gives great advice, not just on how to build business, but how to make it profitable. There’s a difference. This is a critical guide.
—Bob Evans
CEO and Managing Editor, Sierra Heritage Magazine
Fun reading. Management 101 yet better than an MBA. This reveals business truths. Super book.
—John Hanson
CEO, Winnebago Industries (retired)
"Simple. Insightful. Useful. Gary Sutton’s Corporate Canaries gives entrepreneurs and managers pithy, practical, and applicable advice for avoiding catastrophes. His tactical directions bespeak the wisdom of running many startups and turnarounds."
—John Otterson
Managing Director, Silicon Valley Bank
The ‘canaries’ are profound. These tales reveal everything managers must know.
—Don Drobny
Former Division President, EDS
Cofounder, Perot Systems
Good stuff ! For the ambitious, the ‘Corporate Canaries’ will boost careers.
—Larry Schreiber
Former Vice President, RJ Reynolds (retired)
I love the grandpa stories and lessons. This book is splendid.
—Tom Murphy
Venture Capitalist
Former Fortune and Forbes Columnist
These corporate canaries are treasures. What struck me is how much they apply to my business.
—Tiffany Smith
Vice President, Bernstein Investment Research &
Management
Absolutely key to business (and life).
—Carl Vanderwilt
Former CFO and Vice President, Federal Reserve Bank
I’ve owned private businesses and run a not-for-profit. The basics in here work for both.
—Allan Shaw
Executive Director, MS Society
Title page with Thomas Nelson logoCopyright © 2005 by Gary Sutton
All rights reserved. No portion of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means—electronic, mechanical, photocopy, recording, scanning, or other—except for brief quotations in critical reviews or articles, without prior written permission of the publisher.
Published in Nashville, Tennessee. Thomas Nelson is a trademark of Thomas Nelson, Inc.
Thomas Nelson, Inc. titles may be purchased in bulk for educational, business, fund-raising, or sales promotional use. For information, please e-mail SpecialMarkets@ThomasNelson.com.
Library of Congress Cataloging-in-Publication Data
Sutton, Gary.
Corporate canaries : avoid business disasters with a coal miner’s secrets / Gary Sutton.
p. cm.
ISBN 13: 978-0-7852-1299-7 (hardcover)
ISBN 10: 0-7852-1299-X (hardcover)
ISBN 13: 978-0-7852-8849-7 (tradepaper)
ISBN 10: 0-7852-8849-X (tradepaper)
1. Success in business. 2. Business failures—Prevention.
3. Coal mines and mining—Management—Case studies.
I. Title.
HF5386.S894 2005
657.4'03—dc22
2005021007
07 08 09 10 11 RRD 5 4 3 2 1
Information about External Hyperlinks in this ebook
Please note that footnotes in this ebook may contain hyperlinks to external websites as part of bibliographic citations. These hyperlinks have not been activated by the publisher, who cannot verify the accuracy of these links beyond the date of publication.
To my canary, Nancy
CONTENTS
Introduction
1. You Can’t Outgrow Losses
2. Debt’s a Killer
3. Fools Fly Blind
4. Any Decision Beats No Decision
5. Markets Grow and Markets Die
6. The Big Lesson, Some Universal Truths, and What Managers Can and Cannot Do
Thank You! Thank You!
About the Author
INTRODUCTION
DUCKING CATASTROPHE is key to success.
Book after book tells how to romance customers and build a business. Speaker after speaker inspires listeners to higher performance, better service, and smarter strategies.
But none of that matters when you’re bleeding.
Avoiding tragedies saves energy. When you save energy, then, and only then, boosting performance and improving service and developing effective strategies become possible.
By the way, a disaster is headed toward your company right now, only to be followed by another. That’s business. That’s life. Corporate Canaries helps you detect these threats.
Do not buy this book if you’re the CEO. Anybody who’s made it that far understands these tales. (We hope.) If you’re a self-confident CEO, however, you might hand out copies to your team. These managers will learn more about business than you could teach by example in years. I promise you that.
In fact, this may be the first book with a guarantee.
This book will help managers detect a serious business problem, either in your company or in a competitor’s, within a year of reading. If not, I will return your money plus a dollar.
Just write me at the publisher, within three years of the copyright. I expect a teeny handful of letters since these five lessons have been proven again and again and again.
So just what are corporate canaries?
A century ago coal miners hung canary cages in their tunnels. The little birds went silent and dropped when poison gas seeped into the mine, before any miners were hurt, saving lives. It’s the same with these corporate canaries, which tell you when a business is threatened.
Before reading Corporate Canaries, you might like to know where I came from.
My first CEO job was running US Press in 1980. I had no prior experience in printing. The investors suspected there was some untapped potential in their business, they hired me, and by golly, we went from $10 million in revenues to $100 million in six years. This growth was