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Barry Farber's Guide to Handling Sales Objections
By Barry Farber
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About this ebook
"A Guide to Handling Sales Objections
While every salesperson understands that objections are part of the territory,
they are not always ready to handle every one of them on the spot. Barry Farber’s
Guide to Handling Sales Objections' handy size makes it easy for any salesperson
to carry along on the call, giving him or her the ammunition he or she needs when
those fateful objections come up…and they always do.
Each chapter explains a particular family of objections, why they come up, how to
uncover the prospect’s real concerns, and how to close the sale. This book is based
on the author’s real-world experience—Barry doesn’t just write best-selling sales books,
he runs a business that markets products to billion dollar corporations every day. And
it includes “quick tips” not just from Barry, but also from top salespeople in a wide variety
of industries.
Barry Farber is the president of Farber Training Systems and the Diamond Marketing
Group. He is one of America's most dynamic and entertaining speakers and the author
of ten books on sales, management, and personal achievement, including Superstar
Sales Secrets and Diamond Power (both from Career Press). "
While every salesperson understands that objections are part of the territory,
they are not always ready to handle every one of them on the spot. Barry Farber’s
Guide to Handling Sales Objections' handy size makes it easy for any salesperson
to carry along on the call, giving him or her the ammunition he or she needs when
those fateful objections come up…and they always do.
Each chapter explains a particular family of objections, why they come up, how to
uncover the prospect’s real concerns, and how to close the sale. This book is based
on the author’s real-world experience—Barry doesn’t just write best-selling sales books,
he runs a business that markets products to billion dollar corporations every day. And
it includes “quick tips” not just from Barry, but also from top salespeople in a wide variety
of industries.
Barry Farber is the president of Farber Training Systems and the Diamond Marketing
Group. He is one of America's most dynamic and entertaining speakers and the author
of ten books on sales, management, and personal achievement, including Superstar
Sales Secrets and Diamond Power (both from Career Press). "
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