Idea Accelerator: How to Solve Problems Faster Using Speed Thinking
By Ken Hudson
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Idea Accelerator - Ken Hudson
KEN HUDSON has a PhD in organisational creativity. His thesis explored the notion of ‘designing a continuously creative organisation’.
Ken has also worked in senior roles for over 15 years in marketing, advertising and management consulting. He formed his own Speed Thinking business called The Speed Thinking Zone. Ken has worked with many leading brands, including Heinz, Wrigley, Colgate, Kellogg’s, Unilever, Disney, DuPont and Nestlé. He is the author of The Idea Generator (Allen & Unwin, 2007).
Ken can be contacted at www.thespeedthinkingzone.com
How to solve problems faster
using Speed Thinking
KEN HUDSON
First published in 2008
Copyright © Ken Hudson 2008
All rights reserved. No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording or by any information storage and retrieval system, without prior permission in writing from the publisher. The Australian Copyright Act 1968 (the Act) allows a maximum of one chapter or 10 per cent of this book, whichever is the greater, to be photocopied by any educational institution for its educational purposes provided that the educational institution (or body that administers it) has given a remuneration notice to Copyright Agency Limited (CAL) under the Act.
Allen & Unwin
83 Alexander Street
Crows Nest NSW 2065
Australia
National Library of Australia
Cataloguing-in-Publication entry:
Hudson, Ken.
The idea accelerator : how to solve problems faster using speed thinking.
Bibliography.
ISBN: 978 1 74175 488 9 (pbk.)
Problem solving.
Creative thinking.
Creative ability in business.
650.1
Internal design by Kirby Stalgis
Set in 10/14 pt Berling by Bookhouse, Sydney
Printed in Australia by McPherson’s Printing Group
10 9 8 7 6 5 4 3 2 1
CONTENTS
In memory of Ray O’Neill, a man of big dreams and Gloria O’Neill, a remarkable and courageous woman.
This book is dedicated to Margot, Molly and Charlotte who in their own way make my heart beat faster.
I would also like to thank my publisher Ian Bowring for supporting the concept and to my editors Karen Gee and Angela Handley for making this book infinitely better.
A special thank you to my agent Carolyn Crowther for her unbridled enthusiasm.
INTRODUCTION
Everywhere I go I hear the same lament—if only I had more time. Time, not money, has become our most precious resource. Not only is there less time in the day but there is always more to do. And the pace of life seems to be increasing. That weekend away at the beach always seems to beckon but we never quite make it.
The premise of this book is that limited time is the new reality for most people. It is the rule rather than the exception. It is not a question of working harder—most people are already stretched to the limit. Nor is it enough to be a better time manager. We need a new approach and that is what this book is all about.
Our new priority should be to improve the productivity of our thinking—to generate greater results in a shorter period of time. Until now, we have concentrated on improving the return on physical assets (e.g. machinery). Increasingly, the work of the future will be conceptual rather than physical. We all must improve our thinking muscle. Immediate results require faster, better thinking.
In a broadband-paced world the speed with which we process information, create new solutions and make decisions has to accelerate. To adapt to this new reality requires an entirely new style that I have called Speed Thinking. This type of thinking, however, does not negate the importance of the more conscious, deliberate, and reflective approach. Rather, it complements it, much like Speed Chess resembles the original but has its own distinct rules and flavour.
Fortunately we are very good at what Malcolm Gladwell (among others) calls rapid cognition.¹ He calls it the ‘universal ability of our unconscious to find patterns in situations and behaviour based