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    Running Lean, 2nd Edition: Iterate from Plan A to a Plan That Works
    Running Lean, 2nd Edition: Iterate from Plan A to a Plan That Works
    Running Lean, 2nd Edition: Iterate from Plan A to a Plan That Works
    Audiobook5 hours

    Running Lean, 2nd Edition: Iterate from Plan A to a Plan That Works

    Written by Ash Maurya

    Narrated by Matthew Boston

    4.5/5

    ()

    About this audiobook

    We live in an age of unparalleled opportunity for innovation. We're building more products than ever before, but most of them fail-not because we can't complete what we set out to build, but because we waste time, money, and effort building the wrong product.

    What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That's the promise of Running Lean.

    In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a "product/market fit" for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping.

    Running Lean is an ideal tool for business managers, CEOs, small business owners, developers and programmers, and anyone who's interested in starting a business project.
    LanguageEnglish
    PublisherTantor Media, Inc
    Release dateJul 28, 2020
    ISBN9781705223406
    Running Lean, 2nd Edition: Iterate from Plan A to a Plan That Works
    Author

    Ash Maurya

    Ash Maurya is the author of the international bestseller "Running Lean: How to Iterate from Plan A to a plan that works" and the creator of the one-page business modeling tool "Lean Canvas". His new book is "Scaling Lean: Master the Key Metrics for Startup Growth".Ash is praised for offering some of the best and most practical advice for entrepreneurs and intrapreneurs all over the world. Driven by the search for better and faster ways for building successful products, Ash has developed a systematic methodology for raising the odds of success built upon Lean Startup, Customer Development, and Bootstrapping techniques. Ash is also a leading business blogger and his posts and advice have been featured in Inc. Magazine, Forbes, and Fortune. He regularly hosts sold out workshops around the world and serves as a mentor to several accelerators including TechStars, MaRS, Capital Factory, and guest lecturers at several universities including MIT, Harvard, and UT Austin. Ash serves on the advisory board of a number of startups, and has consulted to new and established companies.

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    Reviews for Running Lean, 2nd Edition

    4.5/5

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    • 5/5
      Great book very helpful and insightful as you start a company