Influence: The Psychology of Persuasion
Written by Robert B. Cialdini, PhD
Narrated by George Newbern
4.5/5
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About this audiobook
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.
You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
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Reviews for Influence
1,804 ratings97 reviews
- Rating: 4 out of 5 stars4/5Some of the contemporary examples and references are a bit dated (such as the "click-whirr" of tape players), but the information is fascinating and useful. This book is simple to read and should be of great interest to anyone who doesn't want to be conned, swindled, finagled, cheated, misled, or otherwise tricked into loss of life, liberty, or property at the hands of unscrupulous merchants, politicians, or anyone else.
- Rating: 5 out of 5 stars5/5Good book very interesting worth reading and listening to the same
- Rating: 5 out of 5 stars5/5A must read for anyone seeking to influence or understand how they are being influenced, which is pretty much everyone. ?
- Rating: 5 out of 5 stars5/5Excellent insights that explained certain incidents in my own life both as the buyer and seller/persuader.
- Rating: 4 out of 5 stars4/5Funny, informative and arms you with awareness of persuasion tactices unknowingly used on an everyday basis.
- Rating: 5 out of 5 stars5/5One of the most thought provoking book I have come across
- Rating: 5 out of 5 stars5/5very nice book with detailed examples. Useful tricks for real life also.
- Rating: 5 out of 5 stars5/5I liked the book. great listening and good advice for everyone
- Rating: 5 out of 5 stars5/5I love it. Although some strategies I heard about it from other books. But, this one talks about the strategy beaded on experiments.
- Rating: 5 out of 5 stars5/5The behavioral triggers discussed in this book are still applicable today. Interestingly enough, our behavioral responses haven’t evolved a much over the last 20 years, with some exceptions.
If your were born after 1985, some of the references may be alien to you, but the underlying message still valuable (e.g. Amway salesman, Sanka coffee campaign).
Really good book. Commendable job by the author in putting this work together. - Rating: 5 out of 5 stars5/5Such an eye opener. A must-read for social psychology fans!
- Rating: 5 out of 5 stars5/5A must-read (listen) for anyone.
Cialdini's masterpiece looks into details of a concept of manipulation. His work is well-thought, has a lot of arguments and historical analysis. At the same time, he uses such a basic language that even a kid can understand it. Cialdini's examples are all live. You will keep noticing during the whole book how your thoughts end up "Yeah, I've seen that. And that. And that...".
So, why it's useful:
- It will allow you to notice when someone is manipulating you
- It gives practical examples of how to avoid that manipulation
- It explains in details on why each manipulation works and on whom
- You can start using those manipulations as well
And again, it's easy to read and is very engaging. - Rating: 5 out of 5 stars5/5Muy interesante. Nos ayuda a entender las manipulaciones y estrategias de los vendedores
- Rating: 5 out of 5 stars5/5excellent book definitely worth the time. will teach you many great things
- Rating: 5 out of 5 stars5/5This book can either be an asset for someone with good intentions just as much as the conniving individual. You can use the information written to either create a shield to face situations or to have the world as your oyster.
- Rating: 5 out of 5 stars5/5it's an excellent read. I wasn't aware of these factors that influence us daily. The insights provided are really awesome. Everyone should read this book.
- Rating: 3 out of 5 stars3/5If you are working any sales job, give this book a read. Otherwise, not really worth it. Seems to run out of “usable” information halfway in.
- Rating: 5 out of 5 stars5/5Powerful knowledge boost on social psychology. Copy writing, selling and marketing professionals can learn techniques and consumers can protect themselves against these tactics.
- Rating: 5 out of 5 stars5/5Very enjoyable book loaded with a ton of stories with some comical touch and statistical experiments to prove the power of the weapons of influence.
On one hand, it helps us identify when exploiters are using these weapons of influence against our interests, but on the other, one can use these mental patterns to facilitate negotiations and improve the overall experience between the seller and the buyer to reach a mutually beneficial agreement.
10/10 Would recommend it to anyone looking into topics such as social engineering and human behavior. - Rating: 4 out of 5 stars4/5It's offers fairly fascinating insights into human psychology. I however think most of these can be gleaned through mindful living and observation, but again maybe I can say that because I consider myself a particularly perceptive person. So the things I may think are obvious may not be to most. I also felt the ideas were a bit scattered and could have been better organised in a logical manner by the author. All in all it's a decent listen and it's just good enough for me to recommend it to you if you're sitting on the fence. It might be exactly what you need.
- Rating: 1 out of 5 stars1/5Absolutely zero information about persuasion; such a waste of time. If you wish to learn interesting anecdotes, this is the audiobook for you! I do not understand the amount of 5 stars reviews.
- Rating: 5 out of 5 stars5/5I honestly didn't know what to expect I just heard good things but this book helps you understand different kinds of influence from mass suicide to sales tactics, this is great for understanding human behaviour in certain scenarios
- Rating: 5 out of 5 stars5/5Excellent book for those people who are curious about how our decisions in life are influenced and highjacked by the power of psychology. The book provides specific examples that exhibit the use of the different persuasion tactics in our modern world. In addition, the contents are very entertaining and would not bore you.
- Rating: 2 out of 5 stars2/5Considered a classic, and a little dated. Anecdotal, often superseded by newer science like Kahneman & Tversky, Dan Ariely, etc.
- Rating: 5 out of 5 stars5/5Well written. Too many good points. But this book, in my opinion, is like bomb that can be use to harm if fallen into wrong hands.
- Rating: 5 out of 5 stars5/5This is a book that one needs to listen to thrice, three times in a row to begin to get the many lessons one can glean from this work. Do yourself as a fa or and buys copy,read it,thenlisten toot,and then listen to it again while reading along. You will not regret this investment due to the immediate payoff.
- Rating: 5 out of 5 stars5/5This is a really good book if you want to know the truth about the compliance of people to be influenced.
- Rating: 5 out of 5 stars5/5Excellent! Informative and well researched. To read if you are interested to know what influences us and how to protect ourselves from profiteerings.
- Rating: 5 out of 5 stars5/5This is by far one of the best books that I've listened to. It's rate it as high as I rate Think & Grow Rich. Definitely recommending it to all I can.
- Rating: 5 out of 5 stars5/5One of the best books I’ve read about human behavior