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The Contrarian Salesperson: A Parable for Non-Traditional Selling

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The Contrarian Salesperson: A Parable for Non-Traditional Selling

Escrito por Jody Williamson

Narrado por Sean Pratt

Clasificaciones:
Calificar: 1 de 5 estrellas1/5 (1 calificación)
Longitud: 2 horas

Descripción

800 CEO Read's Business Book Best Seller

To keep his job, struggling salesperson Alan Atleaster must master the Eight Rules of the Contrarian Salesperson - the essential elements of non-traditional selling.

In this fast-paced business parable, fed-up boss Harvey Hardnose sends a struggling salesperson, Alan Atleaster, into the care of eccentric sales coach Carl Contrario. Over the next eight weekends, Alan strives to hold on to his job by learning, and living, the Eight Rules of the Contrarian Salesperson:

Zig When Others Zag Sell Adult To Adult Everything Is An Iceberg No Coasting Manage Behavior, Not Results Use A Sales Process Embrace Deliberate Practice If You Feel It, Say it

Based on the field-tested principles of the Sandler Selling System, The Contrarian Salesperson gives sales professionals a compulsively readable primer on the eight essential elements of non-traditional selling. As Carl Contrario puts it: "Contrarian Salespeople are all about doing the opposite of what other salespeople do, because if you act like every other salesperson, you're going to be treated like every other salesperson!"

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