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Infonomics: How to Monetize, Manage, and Measure Information as an Asset for Competitive Advantage
Infonomics: How to Monetize, Manage, and Measure Information as an Asset for Competitive Advantage
Infonomics: How to Monetize, Manage, and Measure Information as an Asset for Competitive Advantage
Audiobook10 hours

Infonomics: How to Monetize, Manage, and Measure Information as an Asset for Competitive Advantage

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About this audiobook

The discipline of infonomics takes you beyond thinking and talking about information as an asset to actually valuing and treating it as one. Infonomics provides the foundation and methods for quantifying information asset value and tactics for using information as your competitive edge to drive growth.
LanguageEnglish
PublisherAscent Audio
Release dateSep 15, 2017
ISBN9781469007779
Infonomics: How to Monetize, Manage, and Measure Information as an Asset for Competitive Advantage

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  • Rating: 5 out of 5 stars
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    If data is an asset, why don’t businesses value it as such? Why don’t we apply the same economics principles that we use with other assets to guide how we make decisions to curate, protect and leverage the value? I found Laney’s arguments and recommendations compelling. They’re already influencing how I think about the future of data and analytics as a source of multiple opportunities.