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    The Art of Opportunity: How to Build Growth and Ventures Through Strategic Innovation and Visual Thinking
    The Art of Opportunity: How to Build Growth and Ventures Through Strategic Innovation and Visual Thinking
    The Art of Opportunity: How to Build Growth and Ventures Through Strategic Innovation and Visual Thinking
    Audiobook5 hours

    The Art of Opportunity: How to Build Growth and Ventures Through Strategic Innovation and Visual Thinking

    Written by Parker Lee, Matt Morasky and Marc Sniukas

    Narrated by Tim Andres Pabon

    4.5/5

    ()

    About this audiobook

    Innovate your way toward growth using practical, research-backed frameworks

    The Art of Opportunity offers a path toward new growth, providing the perspective and methods you need to make innovation happen. Written by a team of experts with both academic and industry experience-and a client roster composed of some of the world's leading companies-this book provides you with the necessary tools to help you capture growth instead of chasing it.

    The visual frameworks and research-based methodology presented in The Art of Opportunity merge business design thinking and strategic innovation to help you change your growth paradigm. You'll learn creative and practical methods for exploring growth opportunities and employ a new approach for identifying what “opportunity” looks like in the first place. Put aside the old school way of focusing on new products and new markets, to instead applying value creation to find your new opportunity, craft your offering, design your strategy and build new growth ventures.

    The changing business ecosystem is increasingly pushing traditional thinking out to pasture. New consumers and the new marketplace are demanding a profound adjustment to the way companies plan and execute growth strategies. This book gives you the tools to create your roadmap toward the new state of growth, and gain invaluable insight into a new way of thinking.

    The Art of Opportunity will help you to:

    Start looking at business growth from a new perspective
    Create value for the customers, company and ecosystem
    Innovate strategically and design new business models
    Develop a new active business design thinking approach to innovation
    Your company's goal is to grow, and to turn non-customers into customers. The old ways are becoming less tenable and less cost-effective. The Art of Opportunity outlines the new growth paradigm and gives you a solid framework for putting new ideas into practice.
    LanguageEnglish
    PublisherAscent Audio
    Release dateMar 1, 2017
    ISBN9781469036748
    The Art of Opportunity: How to Build Growth and Ventures Through Strategic Innovation and Visual Thinking

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