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    Get Scrappy: Smarter Digital Marketing for Businesses Big and Small
    Get Scrappy: Smarter Digital Marketing for Businesses Big and Small
    Get Scrappy: Smarter Digital Marketing for Businesses Big and Small
    Audiobook5 hours

    Get Scrappy: Smarter Digital Marketing for Businesses Big and Small

    Written by Nick Westergaard

    4.5/5

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    About this audiobook

    It's an exciting time to be in marketing: The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses large and small. Yet, it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master--all on a tighter budget than before. Don't get discouraged, get scrappy! Shattering the myth that only big brands can do big things, "Get Scrappy "will help you: Demystify digital marketing in a way that makes sense for your business - Do more with less - Build a strong brand with something to say - Find inspiration in unexpected places - Create relevant and engaging content and promote it via Twitter, Facebook, and other channels - Integrate strategy and message across touchpoints for a unified brand experience--both online and off - Spark dialogue with your community of customers - Measure what matters The result is a reliable, repeatable system for reinventing your marketing as marketing reinvents itself. Featuring frameworks, hacks, tips, idea starters, and more, "Get Scrappy "is the map you need to take your marketing from good to great.
    LanguageEnglish
    PublisherAscent Audio
    Release dateMay 1, 2016
    ISBN9781469004594
    Author

    Nick Westergaard

    NICK WESTERGAARD is Chief Brand Strategist at Brand Driven Digital; host of the popular On Brand podcast; and producer and host of the Social Brand Forum, the Midwest's premier digital marketing event. An in-demand speaker, he also teaches branding and marketing at the University of Iowa.

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    Reviews for Get Scrappy

    4.5/5

    6 ratings2 reviews

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    • 5/5
      I really enjoyed this book. A lot of my thoughts were confirmed and real studies are explicitly told as stories in this book.
    • 5/5
      This is an excellent audiobook if it is really a definitive guide to Internet marketing strategy, you can learn about strategies and tips for effective content marketing, convincing social networks, it has really been very useful to me and I highly recommend it.