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The Invisible Touch: The Four Keys to Modern Marketing
The Invisible Touch: The Four Keys to Modern Marketing
The Invisible Touch: The Four Keys to Modern Marketing
Audiobook5 hours

The Invisible Touch: The Four Keys to Modern Marketing

Written by Harry Beckwith

Narrated by George Wilson

Rating: 4 out of 5 stars

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About this audiobook

Business Week and New York Times best-selling author Harry Beckwith is one of the world's most innovative and respected marketing strategists. An acclaimed writer and popular speaker, he is the founder and director of a positioning and branding firm whose clients include Microsoft, Hewlett Packard, and State Farm. In this vital guide, Beckwith discusses the four keys necessary for successful marketing in the service industry--what he calls the "invisible touch." With real-life examples, he explains strategies for setting the correct price, creating a recognized brand, designing appealing packaging, and building lasting relationships with clients. No matter what size your business is or what type of product you offer, The Invisible Touch is a marketing strategy that will help you succeed. Narrator George Wilson clearly voices all the common-sense wisdom of this indispensable book.
LanguageEnglish
Release dateAug 22, 2014
ISBN9781490645339
The Invisible Touch: The Four Keys to Modern Marketing

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