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    We Are All Weird: The Myth of Mass and The End of Compliance
    We Are All Weird: The Myth of Mass and The End of Compliance
    We Are All Weird: The Myth of Mass and The End of Compliance
    Audiobook2 hours

    We Are All Weird: The Myth of Mass and The End of Compliance

    Written by Seth Godin

    Narrated by Seth Godin

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    About this audiobook

    World of Warcrafters, LARPers, Settlers of Catan? Weird.

    Beliebers, Swifties, Directioners? Weirder.

    Paleos, vegans, carb loaders, ovolactovegetarians? Pretty weird.

    Mets fans, Yankees fans, Bears fans? Definitely weird.

    Face it. We’re all weird.

    So why are companies still trying to build products for the masses?

    Why are we still acting like the masses even exist?

    Weird is the new normal. And only companies that figure that out have any chance of survival. This book shows you how.

    LanguageEnglish
    PublisherBrilliance Audio
    Release dateSep 21, 2011
    ISBN9781455821235
    Author

    Seth Godin

    Seth Godin is an entrepreneur, speaker, and the bestselling author of a number of business books, including E-Marketing—the first book ever published on how to do business online—as well as Permission Marketing, This is Marketing, The Practice, and The Song of Significance.

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    Reviews for We Are All Weird

    4/5

    134 ratings10 reviews

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    • 5/5
      Clear and well narrated. The content was excellent though shorter than average. I still recommend.
    • 5/5
      An excellent book - yet again from Sryh Godin !
    • 5/5
      Definitely a must read if you know you're weird and run a business
    • 5/5
      Audiobook with Seth Godin's voice is highly recommended
    • 4/5
      This is a very counter intuitive book yet again
    • 4/5
      Very insightful definitely worth a read or audible
      Great


    • 2/5
      I like Seth Godin. This book is a very very very fast read, and there is nothing really surprising in it. I still feel like his book Linchpin is really the thing to read. However, I can't argue with much in this book, and it is fun.
    • 3/5
      Better than I expected. This is a remix of ideas about the long tail and re-write web packaged for marketing executives. It's not bad.
    • 5/5
      Pretty much in synch with The Elevator Pitch ! What as changed today is that many factors in our society have caused those Weird edges at the ends of the curve to spread to a point where we now have more Weird outside the box than the Normal on the inside. Behaviors change every days hence growing segment like Weird & Rich vs global ones as Mass & Normal ! In other words -which side are you on ? fighting for the "Status quo" or rooting for "Weird" ? Definitely a wonderful book ...Friday, Nov 11- 2011
    • 2/5
      Kind of an overpriced blog post.