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    Purple Cow: Transform Your Business by Being Remarkable
    Purple Cow: Transform Your Business by Being Remarkable
    Purple Cow: Transform Your Business by Being Remarkable
    Audiobook2 hours

    Purple Cow: Transform Your Business by Being Remarkable

    Written by Seth Godin

    Narrated by Seth Godin

    4.5/5

    ()

    About this audiobook

    You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.

    What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?

    Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow.

    Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.

    In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to help create products tha
    LanguageEnglish
    PublisherAscent Audio
    Release dateApr 10, 2009
    ISBN9781596593916
    Purple Cow: Transform Your Business by Being Remarkable
    Author

    Seth Godin

    Seth Godin is an entrepreneur, speaker, and the bestselling author of a number of business books, including E-Marketing—the first book ever published on how to do business online—as well as Permission Marketing, This is Marketing, The Practice, and The Song of Significance.

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    Reviews for Purple Cow

    4.5/5

    460 ratings37 reviews

    What did you think?

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    Review must be at least 10 words

    • 5/5
      Love the book. As a MBA holder, I've gained so much from this book
    • 4/5
      Interesting strategy, recommend this book.
    • 4/5
      The old rules of marketing have changed. The easily solved problems are solved and the obvious targets are gone.
    • 5/5
      This is a foundational book, that gives us an understanding of the recents trends in marketing. He makes it accessing and give great examples.
    • 4/5
      Some great insights, the back 1/3 of the book is where the unique gold is.
    • 4/5
      Unique ideas that will help you stand out and get noticed.
    • 5/5
      Great book on how to stand out amongst the rest
    • 5/5
      Awesome advice to help aspiring entrepreneurs create great products and save us all from mediocrity
    • 1/5
      Gack. Warmed-over marketing advice. Ptui.

      I dig Godin's website, but the book did nothing for me. After seeing the same graph (with minor changes) 4 times in 50 pages, I threw in the towel.
    • 5/5
      Really good book to know about advertising and they are very important things to think about before advertising
    • 4/5
      Awesome as always by Seth Godin. A brilliant and thought provoking listen
    • 5/5
      good book, short and precise no mincing with words must listen
    • 5/5
      A timeless classic. Inspired, growth oriented, original, powerful, relevant,timely and timeless.
    • 4/5
      Good book for read once, author quoted good examples
    • 5/5
      Very insightful, on unique product and business ideas, would recommend
    • 5/5
      Simple but gives good insights on the market in a qay that anyone can understand. I have enjoyed the audiobook and picked up some lessons that i am looking forward to work on.
    • 5/5
      Killer book about branding and monopoly creation...
      I check the other books from the author as well!
      Thanks
      -Manfred
    • 5/5
      Nice one well Narrated some very good points examples case studies really get your mind thinking
    • 2/5
      Unremarkable. No take outs. There better books in that topic for sure
    • 5/5
      Amazing. I've heard a couple of his lectures but it felt good to finally check out the book.
    • 5/5
      Great book for marketing success!! Being remarkable is one of the best ways yo make your business stand out, Seth hits the nail right on the head. Highly recommended!!
    • 5/5
      It's truly remarkable. Trust me it's going to change the way you think about your business and gives you a clear and simple ways to be remarkable.
    • 5/5
      awesome book!! still highly relevant and meaningful today. definitely recommend.
    • 3/5
      This book was moderately insightful but worth the read and time.
    • 5/5
      Invaluable knowledge for any business owner or entrepreneur. Build your marketing into your product
    • 5/5
      Felt more like a synopsis of a couple of other great books like presuasion, Need to stick and blue ocean strategy combined pulling through elements of all. But for more depth would recommend reading each of those above books themselves.
    • 5/5
      The Purple Cow stands out, because it is remarkable. In a field of black and white cows, the purple cow is the one that you would remember – turning to your travel companion and saying, “did you see…?”That’s the premise of Seth Godin’s book from 2002, a highly enjoyable spin through the act of being remarkable, and how businesses have transformed their fortunes by standing out from the crowd.It is an inspiring read, prompting you to evaluate everything from your business models to your personal behaviour – and establish whether what you do is really outstanding. I devoured this again in one sitting on a 2 hour plane ride – and have come away with a new set of ideas I’ll be implementing, including some that will make my support teams even more remarkable, and also some that will hopefully make me a step closer to ‘awesome’.
    • 4/5
      This book was a pretty quick read, and gave some interesting examples of remarkable products and services. Many of the examples I'd heard of, but others I hadn't.
    • 2/5
      Nope! it's as i was told; elementary and obvious. glad i rushed through in 30mins.
    • 5/5
      I am growing to love Seth Godin more and more. He's a marketing guru with a widely-read blog. He's written several best-sellers, including a book I reviewed not to long ago, Tribes: We Need You to Lead Us, which I loved. I finally got around to reading his most popular book, Purple Cow. I completely understand why it's so popular. It's a tremendous little book!The basic concept is that if you're driving through the country-side and see thousands of cows, eventually you don't even notice their presence. But if while driving you see a purple cow...well, that's worth stopping for. In other words, to thrive in today's world, it's not enough to be good, you need to be remarkable!Purple Cow really got me to thinking about what sets our church apart from any other church in town. Is there something about us that is remarkable enough to make people stop and notice? I know skeptics will say, "Jesus' gospel message is pretty remarkable. That should be enough." But I will risk being called a heretic and say, that's not necessarily true.I think churches have done a masterful job over the last howevermany years of taking the the truly remarkable 'good news' and transforming it into the boring news. Few are surprised by this message, because few churches are passionate about it. The sad (and exciting) news is that a 'purple cow' in the church world is a church that is actually Christ-like. So what are some counter-church-cultural ways we can be Jesus to our communities that would make them do a double-take? It's got me thinking...The purple cow principle is so true, too. While Jamie and I were in Scotland, we spent a lot of time driving through the countryside. It was beautiful and I guarantee you we saw at least a million sheep during our week there. At first it was quaint, but by the end of the week it was hardly worth noticing. However halfway through the trip I spotted something out of the corner of my eye that made me pull over and take pictures. Pink sheep! We asked several people during the week and showed them the picture, but nobody could give us a good reason. Maybe I should knock-off Godin's idea and write a church version called Pink Sheep! Hmm...