Pinterest paid its most senior woman $22.5M for gender discrimination. There's a lot more to the story
THE DAY FRANÇOISE BROUGHER WAS FIRED FROM Pinterest began like so many of her workdays. It was April 2, 2020, and the company’s chief operating officer—with her rescue dog Dogbert nearby—was a few weeks into the pandemic and remote work, managing her team of 750 from her home in Silicon Valley. The gentlest social media site, built for “pinning” visual inspiration to virtual boards, appeared to be in equilibrium.
Brougher wasn’t giving much thought to the recent brief but irritating meetings and calls she had had with Todd Morgenfeld, the company’s chief financial officer. On a recent Friday, she had texted their mutual boss, Ben Silbermann, the CEO and co-founder of Pinterest, about what she describes as a particularly dismissive interaction she had with Morgenfeld where he had hung up on her. On Monday, Silbermann suggested Brougher talk to human resources to smooth over the conflict. It was the first time in Brougher’s 30-year career she had gone to HR about her own issue.
Now, a few weeks later, Jo Dennis, Pinterest’s chief human-resources officer, was on the line. “She said, ‘I want to prepare you for your call with Ben tomorrow,’” recalls Brougher, who had a standing one-on-one scheduled with her boss. “‘Your job is going to change.’”
“I said, ‘Oh, interesting, can you tell me more?’ She said, ‘No, I cannot,’” says Brougher. “And I said, ‘O.K., don’t waste my time. Put Ben on the call.’” Silbermann and Brougher exchanged brief pleasantries. Then he fired his second-in-command over video chat. “I never saw it coming,” she says. “I was like the intern, fired in a 10-minute call.”
And thus the French-born engineer, 55, would begin a journey far from her decades of anonymity as a Harvard Business School graduate and respected senior executive at Google and Square, suing a company with a market cap today of $43 billion for gender discrimination—the most senior Silicon Valley executive ever to do so. Now, in her first major interview since her lawsuit settled, Brougher says flatly of her last day at Pinterest, “No, we didn’t have a giant going-away party.”
That month, Ifeoma Ozoma was waging her own battle at Pinterest. The daughter of Nigerian immigrants, Ozoma, a Yale graduate who joined Pinterest from Facebook, had been new to the company’s burgeoning public-policy and social-impact department. Wonky and raised in Anchorage, she was behind widely praised Pinterest initiatives that blocked searches for antivaccination posts and stopped promotion of plantation weddings. She also had concluded that she and another experienced woman on her team, Aerica Shimizu Banks, who is Black and Japanese American, were being paid less than what their job descriptions indicated per Pinterest guidelines. Ozoma’s salary disparity—about $64,000 annually—was significant but not as meaningful as the stock grant given every employee based on position, and hers appeared to be 33,675 shares short of what her job description merited. Post-IPO, she says, the shares could have amounted to a value close to $2.5 million over a four-year period of vesting.
After human resources refused to increase their compensation, they involved a lawyer. The friction, Ozoma believed, caused her white male manager to snipe with statements like “Why does everything have to be about race?” Later, Ozoma’s cell-phone number and internal company emails appeared on extremist platforms including 4chan and 8chan following leaks by a white male colleague, a software developer, to Project Veritas, the far-right activist group founded by James O’Keefe. She received threats of rape and death. She kept a gun. She moved. And then she and Banks, whose allegations of mistreatment were dismissed by the company after repeated internal investigations, negotiated their departures in
