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BOODY

Elliot Midalia and Shaun Greenblo, sons of Boody founders Neil Midalia and Dave Greenblo, talk sustainability and design

1. Tell us a bit about Boody …

“Boody was born in 2011 from a collective passion to design better basics in a softer, comfier fabric. We’re a family business run by two generations of entrepreneurs and we set out to make a positive impact on.”

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