Sometimes the most difficult part of being a pro athlete is figuring out how to not be a pro athlete anymore. When racing or sponsorship obligations no longer fill your cup, financially or otherwise, what’s the next step and how do you take it?

For Katie Holden, the line from World Cup DH racer to ambassador/creative or a “wearer of many hats,” as she describes her profession, wasn’t always a straight one. But now she’s landed

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