Guerrilla Gravity is a brand you can really get behind. The concept around how it manufactures its bikes is truly unique and refreshing. Seriously, it is. This is not just another bike company making the same old widget with the same old marketing scheme. Actually, Guerrilla Gravity’s marketing scheme is—how do I put this politely—a bit cheesy. From the devil-horn hand gesture as the company logo, to the proclamation, “I Like Goin’ Fast” on the toptube, to the heavy-metal font styles, it’s all way too mountain bike ‘bro-brah’ for me. And just for the record, because I know some of y’all are thinking it right now, I have similar feelings about Evil Bike Co.’s whole schtick.

But, you know, I wear colors. I have a pair of pink linen shorts and zero black jeans or flat-brim hats in my closet, I enjoy the music of Norah Jones and I think Vans are the absolute worst—so that’s where I’m coming from.

Estás leyendo una vista previa, regístrate para leer más.

Más de Bike

Bike4 min. leídos
Made To Be Broken
In the world of mountain biking, and general adult tomfoolery for that matter, I’m an outlier. Correction. I was an outlier. When post-ride discussions turn to tales of broken bones and other assorted injuries, folks point to different parts of their
Bike5 min. leídosTechnology & Engineering
I tend to assume that anyone making a steel full-suspension bike must hold a dogmatic belief in ferrous metals. Don’t get me wrong: dogmatic beliefs can be correct, but the tiny proportion of the mountain bike market dedicated to steel full-suspensio
Bike3 min. leídos
Thank you and, WOW! Mike Ferrentino and Nicole Formosa in the summer 2020 issue, thank you (Grimy Handshake and Start Here, Vol 27. Issue 2). Don’t give a thought to those who say, “I come here to get away from politics.” As you both say so perfectly