The Rake


Those still labouring under the notion that ‘bold’ and ‘discreet’ are mutually exclusive concepts would surely change their minds should they make the pilgrimage — a bucket-list-topping experience for anyone with even a passing interest in watches — to a new spiral-shaped building that rises out of the majestic landscape of Switzerland’s Vallée de Joux: the Musée Atelier Audemars Piguet, an impressive pavilion that sits adjacent to the original, 1875-founded Audemars Piguet workshop.

“When we started digging into both watchmaking and the identity of Audemars Piguet, and how the brand values correlate with how we work, we

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