THE SCIENCE OF REATIVITY
If you think Adobe, it’s likely you think Julieanne Kost. As Principal Evangelist at Adobe Systems, a title given to a select few at the company responsible for the industry-standard digital imaging franchise of Photoshop and Lightroom, her task is a tough one – bridging the worlds of tech and creativity to inspire, excite and empower photographers.
To do this, she presents motivating and educational training sessions all over the world, and through her dedicated Adobe blog, techniques and tutorials for better understanding image editing technology. But at the same time, and perhaps unsurprisingly, Kost has also forged a path as a talented author and photographer in her own right. It’s something she says started with her parents, and their own unique approaches to creativity.
“My mom is an artist – she’s an illustrator and does silk screening and my dad is an engineer, but loves photography,” she explains from a crowded hall at Adobe’s annual imaging conference Adobe MAX in Los Angeles.
“I’LL ALWAYS TAKE A GRAB SHOT FIRST, AND THEN I
