Heritage Brand

Did you know that family businesses account for 64% of U.S. gross domestic product? They generate 62% of the country’s employment and account for 78% of all new job creation. Family-owned businesses are the backbone of the American economy! Small businesses employ just over half of U.S. workers. Research also shows that family businesses are less likely to lay off employees and stand behind their products with better customer service.

Heritage Brand is a small, family-owned business nestled just outside of Bend, Oregon, in the beautiful town of Tumalo. Every business starts with an idea and it’s usually derived from a thought or a passion. Heritage Brand is no exception. It began with a mother-daughter duo bouncing ideas off each other during a barrel race.

Jessica Crouch grew up showing horses. Her mother Luanne, owner of Luanne’s Leathers, was very skilled and would build Jessica chaps and fancy show shirts to compete in AQHA shows and barrel races.

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