Everand Logo

Welcome to Everand!

  • ThinkSales

    Why Trade Shows Are Worthy of Your Marketing Budget

    Jun 26, 2019 4 minutes
    BY BEN DURST

    Each new year seems to usher in more unrealistic expectations on sales and marketing leadership, accompanied by level or shrinking budgets. The question remains for companies of all sizes, are trade shows worth any of my time or budget?

    The answer is simple; yes, they are worth it. They provide:

    • One of the few forums where you have prequalified leads all in one place

    • A chance to gain new customers and build relationships with existing ones

    • An opportunity to be around and in front of the buying decision teams for your customers

    • A chance to gain intelligence on the market and your competitors.

    You may be

    You’re reading a preview, subscribe to read more.

    More from ThinkSales

    ThinkSales2 min read
    Operationalising Customer Retention & Growth
    IN AN ENVIRONMENT where good Customer Service should be the minimum requirement, most organisations fail to consistently match even this standard. The good news is that for those companies nimble enough to plan and operationalise a competitive advant
    ThinkSales1 min read
    Partnering To Grow Your Revenue
    SALES ORGANISATION MATURITY Businesses are on guard when it comes to spending on adhoc interventions that only result in short-term gains. We assist our customers to map the 5-Pillars of their Sales Organisation (numbered below) to our Sales Organisa
    ThinkSales3 min read
    Rolling the Dice on Sales Forecasting
    One of the key measures of the competency of senior sales professionals across the globe, is their ability to accurately forecast pending sales. But here’s the problem. When CSO Insights surveyed 700 sales teams worldwide, the results revealed that t

    Related Books & Audiobooks