The value of design
Nov 18, 2018
3 minutes
Words — Claire Beale (FDIA),
National President,
Design Institute
of Australia
Lately, how many times have you been asked to justify the value of what you do? Designers seem to come across this every day in our working lives, in sometimes fraught discussions with clients or third parties about fees and services and expectations that we can offer “discounts,” or when yet another replica or product appears in the market that looks strangely familiar. It can be exhausting to go down the path of arguing (and paying) to protect
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