Everand Logo

Welcome to Everand!

  • Surfing Life

    STRANGE TIMES!

    Feb 28, 2020 3 minutes
    WORDS BY BRAD BRICKNELL

    You know we’re living in strange times when surfers no longer own the poster children for the surf industry—the big apparel brands.

    Those days are long gone. With Rip Curl selling to outdoor business Kathmandu in 2019, and Hurley currently being sliced and diced by their new owners, Bluestar Alliance, these latest surf industry developments are hurtling us rapidly towards another precipice in the sport. Or are they?

    It feels like we’ve waltzed down this windy road before. Abusive squawks of “sell outs”

    You’re reading a preview, subscribe to read more.

    More from Surfing Life

    Surfing Life1 min read
    Contributors
    Kate AllmanJohn AndrewsTim BakerWill BendixTessa BerkeleyRussell BierkeChris BinnsMurray BourtonDaniel BrennanBrad BricknellMichael CiaramellaLiz ClarkNoah CohanHayden CoxRicky DannAndy DavisKeiran DeckRambo EstradaJaymie FaberSosefina FuamoliLachlan
    Surfing Life3 min read
    With Peter Harris
    Our global ocean community brims with unexpected characters. Sometimes, they’re famous. Most times, they’re more knowledgeable than us. Ofttimes, they glimpse into what’s coming: lines on surfing’s horizon. Forecast predicts a future event or trend;
    Surfing Life10 min read
    Is Perfection Unattainable?
    One of surfing’s rising stars, number three in the 2023 Surfing Life’s Hottest 100, Joel Vaughan is a talent worth noting. Qualifying for the Challenger Series in 2022 at 18, continuing his rankings climb to number 29 last year, and sitting at number

    Related Books & Audiobooks