What does it take to win in a DATA-RICH WORLD?

Data is king in today’s global economy; it informs decisions made at every level of business.

We’ve seen companies rise and fall based on how they leverage and store it and how much their customers trust them with their personal information. And, at the same time, regulators are increasingly placing limits on how that data is gathered, stored and used.

In the 21st Century economy it’s crucial for businesses to build a social contract of trust around data-gathering and sharing. However, a new IBM study shows that New Zealand and Australian businesses