SOFT POWER

THE MOST STYLISH women in the world are often those who eschew trends entirely. And there’s a second irony: for all the millions of pieces designed, produced, distributed and advertised every single season, it’s still really difficult to find the good quality, non-trend-driven basics that make those aforementioned women look so stylish. A great T-shirt, a perfectly fitting pair of jeans, an oversized cashmere jumper that hangs just so — these things are all famously elusive, even to those in the know. These two facts go some way to explaining