LEXINGTON LEGENDS (SOUTH ATLANTIC)
Dec 03, 2019
2 minutes
—Jim Halley
The Lexington Legends have a novel approach to win younger fans.
They just ask them what they want.
The team partnered with grade schools, high schools and universities to brainstorm the best promotional and giveaway items. That has meant a game this past season when players wore SpongeBob SquarePants jerseys, plus other games with appearances by PJ Masks and
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