Business Today

Plug And Play

India is emerging as one of the largest gig economies thanks to technology and digital economy.

It is 12.40 pm when at Droom's funky office in Gurgaon's Sector 18, notes from a flute start playing on the speakers. It sounds like a bhajan. We are told it is part of a transcendental meditation plan that helps employees relax. The music plays for a few minutes, twice a day. Soon after, employees noisily gather around a yoga instructor right in the middle of the office floor. It is time to practice "laughter yoga".

Those advising the automobile marketplace company on transcendental meditation and yoga are not employed with the company they are gig workers who consult. Droom is nearly five years old as a company and has been using gig workers frequently even for core work. When the firm was starting up, founder Sandeep Aggarwal hired a gig worker in Ukraine to create the logo and the first three pre launch pages of his website. Initially, the company didn't employ enough full timers for the emerging technology work in Artificial Intelligence, Internet of Things and Blockchain either. Gig workers did the job.

"The motivation to bring in gig workers was specific skills that we required but we didn't

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