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CLICKS AND MORTAR

Once-storeless startups are linking with old-line retailers to reach new customers. Will it work?
At select Walgreens stores, Birchbox will feature cosmetics, dedicated associates, and a Build Your Own Birchbox station.

WHEN YOUR BUSINESS begins to slow, what do you do? If you’re Birchbox, you head to your local Walgreens.

The beauty startup entered the world with a bang when it was founded eight years ago, kick-starting the subscription-box craze by sending customers sample-size cosmetics and encouraging them to buy the full-size version online. But as profitability stalled and layoffs set in, Birchbox reportedly

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