Fortune

CLICKS AND MORTAR

Once-storeless startups are linking with old-line retailers to reach new customers. Will it work?
At select Walgreens stores, Birchbox will feature cosmetics, dedicated associates, and a Build Your Own Birchbox station.

WHEN YOUR BUSINESS begins to slow, what do you do? If you’re Birchbox, you head to your local Walgreens.

The beauty startup entered the world with a bang when it was founded eight years ago, kick-starting the subscription-box craze by sending customers sample-size cosmetics and encouraging them to buy the full-size version online. But as profitability stalled and layoffs set in, Birchbox reportedly

Estás leyendo una vista previa, regístrate para leer más.

Más de Fortune

Fortune9 min. leídos
2 How We Got Here And Why
Our neighborhoodsarefailingus. Dying business corridors hurt the middle class. THE SOUTH Shore neighborhood boasts a lakeside park with commanding views of Chicago’s skyline. It’s only a 25-minute commute by train from the downtown Loop. It features
Fortune4 min. leídos
The Dean Of Dallas Design
Billionaire Tim Headington is trying to breathe more life into downtown Dallas by giving it a hipper aesthetic.
Fortune7 min. leídos
The Ghosn Show
One of the most talented automotive executives of his generation is behind bars in Japan. What now for the alliance he forged?