TIME

POLITICIANS, IN YOUR POCKET

Volunteers and California state senator Robert Hertzberg, right, participate in a text bank for Eleni Kounalakis on Oct. 20

Eleni Kounalakis, a Democrat running for lieutenant governor in California, is sitting on a couch in San Francisco, introducing herself to about one voter per second. Stylus in hand, she’s hosting a “text bank” and using an app called Hustle to rapid-fire her platform—along with appeals for support—straight to voters’ cell phones.

“You get my vote just for reaching out,” one texts back. “Yes it’s time for more women in power!” writes another. A third is less receptive: “Piss off you

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