NPR

It's A Plant! Vegetarian Restaurant Lures In Meat-Lovers — And It's Working

The founder of the Vegetarian Butcher in the Netherlands has devoted his restaurant to creating meaty plant-based dishes to show patrons "they won't miss out by skipping meat one or more days a week."
Jaap Korteweg, here in The Vegetarian Butcher's new restaurant, De Vleesch Lobby, says recreating the texture of meat "requires the patience of a monk and the best experts to achieve the right result."

It's Saturday afternoon in the Dutch city of The Hague. Lonneke de Leeuw and Danny Dubbeldam just ordered a steak tartare sandwich and a chicken burger at The Vegetarian Butcher's new restaurant, De Vleesch Lobby, one of the few vegetarian eateries with plant-based meat and fish as its central theme.

The couple is eager to try some of the meat substitutes on the menu, which are made from soy, wheat protein, wheat starch and lupin.A month ago, De Leeuw, 23, watched a video about a slaughterhouse. "Since then, I've been trying to give up meat. I like the taste, but I don't want the animals to suffer for my

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