The most influential people on the Internet

FOR OUR FOURTH ANNUAL LIST OF THE MOST INFLUENTIAL PEOPLE on the Internet, TIME evaluated contenders by looking at their global impact on social media and their overall ability to drive news. Here are some highlights from the full list, available at time.com/internet2018

Lil Miquela

The virtual supermodel

Lil Miquela has all the makings of an Instagram ingenue, from the effortless good looks to the philosophy-lite selfie captions (“You can be not okay and still be strong”). The glaring difference? The self-described artist—also known as Miquela Sousa—isn’t actually real; she’s a virtual avatar whose origins and purpose are mysterious. (She was built by an entity called Cain Intelligence—which may or may not exist—before being taken over by Brud, an L.A.-based computer-software firm,