With in-car delivery, Amazon tests whether customers will sacrifice privacy for convenience

At a time of heightened concern about user privacy, one of the world's biggest technology companies is seeking access to one of users' most private places: the trunks of their cars.

Amazon Inc. on Tuesday launched what it calls In-Car Delivery, which allows Amazon delivery drivers to open the trunks of certain late-model cars and drop off packages inside.

It's the e-commerce giant's latest attempt to extend its reach into users' lives, having last year debuted a web-connected door lock and camera that lets delivery drivers deposit packages within customers' homes.

Peter Larsen, Amazon's vice president of delivery technology, said customers