NPR

Long Kept Secret, Amazon Says Number Of Prime Customers Topped 100 Million

Amazon CEO Jeff Bezos has for the first time disclosed the number of paying members in a letter to shareholders. It also illustrates the vast multi-dimensional scope of Amazon's business.
Source: Leon Neal

For years, this has been one of Amazon's biggest secrets: how many people pay for the Prime membership.

A big round number appears to have prompted CEO Jeff Bezos to finally lift the veil: "13 years post-launch, we have exceeded 100 million.

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