The Rake

THE BUDDHA OF MOUNT STREET

Source: Doug Hayward and Michael Caine joking around on a photoshoot, 1971.

A working-class hero is something to be,” declared John Lennon in his song of the same name. Doug Hayward didn’t make Lennon’s suits — that honour fell to the more celebrated sixties Savile Row insurgent Tommy Nutter — but he would surely have concurred with the sentiment. Hayward’s distinctive sense of style was shaped by a workingclass childhood, when labouring men like his father, who cleaned boilers at the BBC, stood straighter and walked taller when they went out on Friday night in their best, and only, suits. And while Hayward’s tailoring establishment in Mount Street would eventually clothe men across the social scale — from friends and fellow upstarts like Michael Caine, Terence Stamp and Terry O’Neill to Sir John Gielgud and lords Lichfield and Weinstock — he never forgot his roots. “He knew what

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