Richard Branson on the Importance of Taking Meaningful Risks
Richard Branson is known as an adventurer, a billionaire and a prolific entrepreneur with an ever-expanding brand, Virgin. But as he explores in his new autobiography, Finding My Virginity, entrepreneurship is about much more than money.
Related: What Richard Branson Learned From His 7 Biggest Failures
This issue of Entrepreneur is all about risks, and you’re known for taking many. But I imagine that what seems daring to others is actually, to you, very calculated.
We take a lot of calculated , but we make sure that no one risk is going to topple everything. Protecting the downside is critical. One of the first big deals I did was buying a secondhand 747 from Boeing. I was going from a record company to the airline business, so the key thing in that deal was that if it, which some other people do.
