The Atlantic

Toys Aren’t Us

Millennials may have loved the big-box chain as kids, but as parents, they’d rather shop online.
Source: Alan Diaz / AP

In a year of constant bad news across the retail sector, Toys “R” Us has become a little engine that couldn’t, filing for bankruptcy in a federal court in Virginia Monday night. As part of its bankruptcy plan, the company will continue to operate most of its stores through the holiday season, when the company has traditionally pulled in the most revenue.

The bankruptcy marks a new phase for a chain that has, the vast majority of households do not have a stay-at-home parent. After a full day of work, there’s dinner to be served, baths to be drawn, and bedtime rituals to be undertaken at length. Squeezing in a trip to the store is often impossible.

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