Bloomberg Businessweek

Mirror, Mirror, You’re the Smartest of Them All

Oak Labs aims to do away with fitting-room pain | “You can really learn some truths other than what’s sold”
Oak Labs’ mirror

Since e-commerce began threatening stores last decade, retailers have been trying to make their locations operate more like the web. Yet despite splurging on the latest bells and whistles, they’ve mostly failed and fallen further behind their online rivals.

Recent efforts—such as QR codes, which call up merchandise information when scanned with a smartphone, and internet kiosks, where shoppers can browse a retailer’s online store—are either too far ahead of, or behind, shoppers technologically, so they haven’t

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