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MASTERCARD

Selfies are no longer just a social media irritant: With Mastercard’s Identity Check, your face is the latest form of biometric identification. In October, Mastercard rolled out the new mobile-payment ID feature, which allows e-commerce customers to verify themselves at checkout simply by capturing an image of their face on their phone. “One of the biggest consumer pain points is when you are prompted for a password,” says Ajay Bhalla, who oversees Mastercard’s security efforts. “That leads to a lot of friction: unhappy consumers, merchants losing