TOP 10 BRANDS

49,151
15%

47,041
-18%

182,951 68,870
-1%

VERIZON

CHINA MOBILE

19%

AT&T
73,612
9%

APPLE

MARLBORO

IBM
74,286
1%

COCA-COLA MICROSOFT

115,985
15%

GOOGLE
MCDONALDS
107,857
-3%

76,651
-2%

95,188
Values shown are in $ millions

17%

NEWCOMERS
S C M A M I K C V S D I O I T K F H O T H NO E U T R T N E A C E V L K A T L $13,940 B A N K $13,083 $11,838 $11,531 $9,273 $9,206 $8,852 $8,599 RON $8,519 S A G E N $7,813 E F ARM $7,601 M P A A E E C L T H I L

TOP 10 RISERS 2011-2012

THE HOME DEPOT

ROLEX
36%

31%

Values shown are in $ millions

YEAR ON YEAR CHANGE

15%
LUXURY

1ST AFRICAN BRAND

BRANDZ PORTFOLIO VS. S&P 500 (APR 2006 - MAY 2012)

60% 40% 20% 0% -20% -40% -60%

To download the full report go to: www.millwardbrown.com/brandz

FACEBOOK
MASTERCARD

74%

53%

HUGO BOSS
33%

VISA
34%

RALPH LAUREN

51%

CLINIQUE

43%

HERMS
61%

STARBUCKS

43%

15%
FAST FOOD

13%
APPAREL

8%

2%

1%
SOFT DRINKS

0%
FINANCIAL INSTITUTIONS

-1%
BEER

-5%
PERSONAL CARE

-5%
RETAIL

-7%
CARS

-7%
TELECOM PROVIDERS

-16%
INSURANCE

OIL & GAS TECHNOLOGY

BRANDS GETTING YOUNGER

AVERAGE VALUE WITH WOMEN IN THE BOARDROOM

2009

2006

2007

2008

AVERAGE VALUE OF BRANDS WITH WOMEN $27Bn WITHOUT $13.2Bn

2010

2011

2012

Candles indicate the average age of the Top 100 brands

BRANDZ PORTFOLIO

37.5%

S&P 500

0.4%

Sep 06 Jan 07 May 07 Sep 07 Jan 08 May 08 Sep 08 Jan 09 May 09 Sep 09 Jan 10 May 10 Sep 10 Jan 11 May 11 Sep 11 Jan 12 May 12