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SEPTEMBER 2011: Wine Industry Report

MonthlyWineIndustryNewsReportU.S.A.

1 WineBusiness
September6,2011 MillennialsandAWholeNewWineDynamic The Wine Business Institute studied Millennials wine consumption behaviors. Millennials attitudetowardsandinteractionwithwinehascreatedawholenewwinedynamic.

2 Wines&Vines
September7,2011 U.S.WineSalesUp7%YeartoDate DomestictablewinesalesforthefourweeksendingAug.7,2011,sawa7%salesincrease over same period last year. $25plus wines and premium boxed wines experienced the fastestgrowth.

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SEPTEMBER 2011: Wine Industry Report

Readmore: http://www.winesandvines.com/template.cfm?section=news&content=92128&htitle=U%2E S%2E%20Wine%20Sales%20Up%207%25%20Year%2Dto%2DDate&Jim%20Gordon


3 ShankenNewsDaily
September8,2011 TableWinesPricedAt$9AndAboveShowDoubleDigitGrowthForYearThroughAugust 20,NielsenSays Tablewinesretailingat$9andovera750ml.bottlegrew10.9%byvolumeand10.1%by valueforthe52weekperiodendingAugust20,accordingtothelatestNielsennumbers.The above$9 segment easily outperformed below$9 wine sales, which rose 1.8% by volume and1.1%byvalue.Winespricedunder$3perbottle,whichaccountfornearlyaquarterof volumeinNielsenchannels,declined2.6%. Read more: http://www.shankennewsdaily.com/index.php/2011/09/08/1509/tablewines pricedat9dollarsandaboveshowdoubledigitgrowthforyearthroughaugust20 nielsensays/

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SEPTEMBER 2011: Wine Industry Report

4 WineBusiness
September15,2011

TheresaStormaBrewing According to a soon to be released report, the U.S. wine market is undergoing its most excitinganddynamiccyclein30years.Readthearticleforthepredicteddevelopmentsthat willoccuroverthenext24months. Readmore:http://www.winebusiness.com/blog/?go=getBlogEntry&dataId=92430

5 NorthBayBusinessJournal
September19,2011 Seachangecomingtograpeandwinemarkets The world of Californiawine, isentering its own storm. This storm is not really a surprise we have long predicted it. And it is not a socalled perfect storm, because there are moderating factors,especiallyawobblyeconomy. Nevertheless, four supply and demand factors have more or less lined up to produce a sea changeinthegrapeandwinemarkets. Read more: http://www.northbaybusinessjournal.com/40095/seachangecomingtogrape winemarkets/

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SEPTEMBER 2011: Wine Industry Report

6 L.A.Times
September21,2011 Wineindustryoptimisticdespiteeconomy ArecentUCDavisstudyreportsthatnotmuchcankeepwineaficionadosfromagoodglass ofvino. Readmore:http://latimesblogs.latimes.com/money_co/2011/09/wineindustryoptimistic despiteeceonomyandlowsupplyucdavisstudy.html

7 NewYorkTimes
September26,2011 AlcoholIsntWorththeTroubleforSomeChainRestaurants OutletsthatspecializeinquickandcheapdaytimemealsincludingStarbucks,Sonic,and Burger King have been experimenting with adding alcohol to their menus, but the liquoringuphasproducedmostlyheadaches,nothappiness. Readmore:http://www.nytimes.com/2011/09/27/business/alcoholisntworththetrouble forsomechainrestaurants.html?_r=1

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SEPTEMBER 2011: Wine Industry Report

8 NielsenWire
September28,2011 Friends, Following and Feedback: How WereUsingSocialMedia Nielsens recent Social Media Report revealed the size of the audience and the degree of consumption across social networking platforms in the U.S.,and now new research by NM Incite, a

Nielsen/McKinsey

Company,

further

exploresthereasonsU.S.socialmediausers visitthesesites. Readmore: http://blog.nielsen.com/nielsenwire/online_mobile/friendsfollowingandfeedbackhow wereusingsocialmedia/

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