QUESTIONNAIRE

Please answer the questionnaire below. It should not take you more than 7-8
minutes. Please do not use Google as this is not a quiz. We need this data for
analysis purpose and your anonymity will be maintained.

Name:
Age:
Sex:

1. Why do you prefer eating chips over other alternatives?

a. Saves time
b. Superior taste
c. Variety of flavors
d. Inexpensive food
e. No wastage due to less quantity
f. Others

Your answer: b

2. When you think of snack foods which are the 3 brands that come to your
mind?

Your answer: pepsico, haldirams and parle.

3. Identify the brand from the tagline.

a. No can eat just one

Your answer: lays (pepsico)

b. Bole mere lips, I love…

Your answer: Uncle Chips

c. No confusion great combination

Your answer: Mad Angles

d. Tedha hai par mera hai

Your answer: Kurkure (pepsico)
 e. More crunch…more punch!
Your answer:

f. Once you pop you cannot stop!

Your answer:

4. Please rank the following brands on the below mentioned parameters.

(Best rank – 1, Worst rank – 6)
For e.g. if you think Uncle Chips tastes best then give it rank 1 and
distribute the other ranks with the other brands.
You need not assign ranks to products you have not tasted.

Uncle Kurkure Lay’s Bingo Peppy Pringles

Chips
Taste 4 6 3 5 2 1
Quantity 2 1 6 5 3 4
in pack
Variety 4 5 3 1 6 2
of
Flavors
Value for 2 3 6 5 1 4
money
Availabili 6 2 1 3 4 5
ty
Packagin 5 4 2 3 6 1
g
Healthy 3 6 4 5 2 1

5. Which above-mentioned brand would you associate with each of the

following adjectives?

Cool Lays
Classy Pringles
Imaginative Bingo
Trustworthy Peppy
Mischievous Kurkure

6. Who are the celebrities who appear in Lay’s ads?

 Your answer: Saif Ali Khan (lays) … Juhi Chawla

7. If Lay’s is not available at a shop, do you go to another shop to purchase it

or do you settle for other snacks?

Your answer: Yes

(Yes/No)

8. Are you aware of Lay’s “Fight for your flavor” contest? If yes, did you
participate?

Your answer: Aware but did not participate

(Yes/No)

9. What was the most attractive feature of this campaign?

a. Personalized feeling (to send your own recipe)
b. Chance to taste various different recipes
c. Chance for every customer to win and be famous
d. Other – please mention the feature

Your answer: b

10.Did any other brand have a similar contest recently?

Your answer: No idea

11.What do you mean by “dillogical”?

Your answer: Stupid jargon

12.Have you visited the lays dillogical website?

Your answer: no

13.Which are the sizes that lay’s is available in (in terms of price)?
 Your answer: Rs 10 pack and Rs 20 Pack.

14.Identify the Lay’s product with the color.

(Options: Blue, Green, Brown, Yellow, Red)

Classic salted Yellow

Magic masala Blue
American style cream and Green
onion
Spanish Tomato Tango Red
Lime ‘n Masti Brown

15.On a scale of 10, how would you rate Lay’s on the whole?

Your answer: 4