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51,16

58,91
54,49
55,57
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ALL ADULTS - FWW 23 COUNTRIES - 2010-2013
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Restrained
Rugged
Socially Responsible
Unapproachable
Intelligent
Innovative
Unique
Obliging
Distinctive
Prestigious
Sensuous
Kind
Simple
Helpful
Straightforward
Cares Customers
Down to Earth
Good Value
Friendly
Glamorous
Upper Class
Charming
Trustworthy
Up to Date
Trendy
High
Quality
Worth More
Original
Dynamic
Carefree
Progressive
Leader
Different
Energetic
Fun
High Performance
Visionary
Healthy
Social
Independent
Authentic
Daring
Arrogant
Stylish
Traditional
Gaining in Popularity
Reliable
Best Brand

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IKEA (2001) IKEA (2002) IKEA (2003) IKEA (2004) IKEA (2005)
IKEA (2006) IKEA (2007) IKEA (2008) IKEA (2009) IKEA (2010)
IKEA (2011) IKEA (2012) IKEA (2013)

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Amazon.com (2001) Amazon.com (2002) Amazon.com (2003)
Amazon.com (2004) Amazon.com (2005) Amazon.com (2006)
Amazon.com (2007) Amazon.com (2008) Amazon.com (2009)
Amazon.com (2010) Amazon.com (2011) Amazon.com (2012)
Amazon.com (2013)

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Apple Retail Store (2011) Apple Retail Store (2012)

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